Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
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Empathy drives impactful marketing campaigns
Some of the most successful marketing campaigns are those that resonate deeply with audiences on an emotional level. This sentiment…
