Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
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