A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a…
Unlocking car rental loyalty potential
Brands are perpetually in search of innovative ways to enhance customer engagement and drive loyalty.…
Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As…
AI has potential to enhance marketing efficiency and personalization
In the rapidly evolving landscape of marketing technology, the integration of artificial intelligence (AI) has…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
