A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Generative AI in eCommerce: 7 Ways You Can Use AI to Stay Ahead of the Game
Generative AI is applied in the e-commerce industry for backend and customer-facing roles. In the…
Building brand community through belief
Building brand community through belief is a powerful strategy for businesses looking to establish a…
Upgrading the Funnel for Nonlinear Journeys
With the continual onset of rapid technological advancements and shifting consumer behaviors, the traditional marketing…
Unleashing the Power of SEO on Social Media Channels
Just as SEO best practices require revision whenever Google’s periodic core updates take effect, so…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
