Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
#821: From eTail: CommerceIQ’s Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
Today, we’re going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it’s updating product pages or optimizing media spend. This has led to a major shift, where brands are looking beyond traditional agency models and toward a new paradigm of ‘agentic AI’—using automated agents to handle execution, freeing up human experts to focus on what they do best: strategy. We are here at eTail Palm Springs, and to help me discuss this topic, I’d like to welcome, Himanshu Jain, Co-Founder and Head of Product, and Bill Schneider,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee,…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
More Industry News
More Articles on MarTech, AI, & Customer Experience
The importance of End-to-End AI Integration
The potential of artificial intelligence (AI) to transform customer experiences and drive business growth is immense. However, despite the vast…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Rethinking Loyalty in a Value-First World
The ground beneath our feet is shifting. As consumer behaviors evolve in response to economic…
Expert Mode: Navigating the Shifting Sands of the Marketing Talent Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must…
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most…