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#826: From eTail: RTB House’s Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
Today we are here at eTail Palm Springs, and we’re going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I’d like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
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Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
NMI
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Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
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