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#834: Encore CEO Michael Gants on the importance of the paywall experience
Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing moment where up to 95% of hard-won users say “no” and are effectively treated as a lost cause. We’ll explore why…
Up-to-the-Minute Analysis
Insights from the last 48 hours
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Data Lakehouse
A data lakehouse is a data architecture that combines the scalable, low-cost storage of…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
More Industry News
Articles on MarTech, AI, & Customer Experience
Real-Time Data is Essential in Inventory Managemen
In today’s retail environment, the importance of real-time data cannot be overstated. As consumer behavior increasingly shifts towards online shopping…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …
Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving…
Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation
Commerce media, once a niche term, is now a dominant force in the advertising world. …