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#834: Encore CEO Michael Gants on the importance of the paywall experience
Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing moment where up to 95% of hard-won users say “no” and are effectively treated as a lost cause. We’ll explore why…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Avaya
Avaya is a global leader in enterprise communications and customer experience solutions, providing unified…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
More Industry News
Articles on MarTech, AI, & Customer Experience
Authenticity drives effective AI generated content
In marketing, the integration of artificial intelligence (AI) into content creation has sparked both excitement and concern among marketers. While…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Brand From Scratch: A People-Centric Approach to Transformation
Building a brand from the ground up is a daunting task for any marketing leader,…
Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries
In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually…
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …