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#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
Today, we’re going to talk about the evolution from influencer marketing to true creator commerce. This isn’t just about paying for posts anymore; it’s about building scalable, data-driven ecosystems where creators become a genuine extension of your sales and merchandising teams, directly impacting the bottom line. We are here at eTail Palm Springs, and to help me discuss this topic, I’d like to welcome, Wendy Wildfeuer and Tim Trevathan, at Motom.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
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