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#835: Qualtrics’ Jordan Harper on using synthetic panels to get real insight
We are in Seattle at the Qualtrics X4 Summit, and today, we’re going to talk about a fundamental shift in how we gather customer insights. We’ll explore the diminishing returns of traditional research and dive into the potential of synthetic panels—AI models trained to represent audiences without…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Avaya
Avaya is a global leader in enterprise communications and customer experience solutions, providing unified…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
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Articles on MarTech, AI, & Customer Experience
Leveraging your online presence for visibility
Small businesses face a daunting challenge: standing out in a marketplace increasingly dominated by larger organizations with vast resources. The…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Brand From Scratch: A People-Centric Approach to Transformation
Building a brand from the ground up is a daunting task for any marketing leader,…
Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries
In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually…
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …