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#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we’re going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it’s actually changing consumer behavior, and what that means for marketing leaders trying to make smart investments. We’ll get into the nuance of what to automate versus what to keep human, and how to use these powerful tools to build customer relationships, not just transactional efficiency. To help me discuss this, I’d like to welcome Keri McGhee, CMO at Attentive.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Agent2Agent (A2A) Protocol
Agent2Agent (A2A) is an open protocol for communication between independent AI agents. Its purpose…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
NMI
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Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
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The tools, processes and methods used to create experiences are critical to tasks being…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
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