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#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Today, we’re going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We’ll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Five9
Five9 is an intelligent cloud contact center platform that helps businesses manage and optimize…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Data Lakehouse
A data lakehouse is a data architecture that combines the scalable, low-cost storage of…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
More Industry News
Articles on MarTech, AI, & Customer Experience
How AI is reshaping content creation dynamics
In recent years, the landscape of content creation has undergone a seismic shift, largely driven by advancements in artificial intelligence…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Leading Sustainable Transformation From Within
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly…
Expert Mode: The Loyalty Equation in the Age of AI and Customer Expectations
In an environment where one bad experience can cost you a customer, the math of…
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations…
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in…