Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape requires a shift in product leadership—from simply…
Up-to-the-Minute Analysis
Insights from the last 48 hours
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling…
Extract, Transform, Load (ETL)
Extract, Transform, Load (ETL) is a data integration process that pulls data from one…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI literacy is crucial for enterprises
Artificial intelligence (AI) stands out as a transformative force, reshaping industries and redefining the way businesses operate. However, as highlighted…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is…
Expert Mode: Redefining Brand Partnerships with AI
Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence. …
Expert Mode: Navigating the Evolving E-commerce Landscape
The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors,…
Expert Mode: The Untapped Power of AI: How SMBs Are Outpacing Enterprises in Adoption and Innovation
Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants. It’s rapidly…