Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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The marketing wiki with everything you need to know:
Most popular terms
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Business Intelligence (BI)
Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
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More Articles on MarTech, AI, & Customer Experience
Key B2B Strategies for Email Marketing in 2025
When looking for materials and resources for an email marketing campaign, almost all are geared toward the B2C space. These…
