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#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s…
Up-to-the-Minute Analysis
Insights from the last 48 hours
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Red/Amber/Green (RAG) Scoring
Red/Amber/Green (RAG) Scoring is a simple status classification method that uses three color-coded categories—Red,…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI literacy is crucial for enterprises
Artificial intelligence (AI) stands out as a transformative force, reshaping industries and redefining the way businesses operate. However, as highlighted…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Evolving E-commerce Landscape
The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors,…
Expert Mode: The Untapped Power of AI: How SMBs Are Outpacing Enterprises in Adoption and Innovation
Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants. It’s rapidly…
Expert Mode: Humanizing AI-Driven Personalization in Retail
The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to…
Expert Mode: Navigating the Post-Dashboard Era in Customer Experience
The winds of change are sweeping through the landscape of customer experience (CX), carrying with…