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#817: Canva’s Emma Robinson on the power of visual communication in B2B marketing
Today, we’re going to talk about the often-underestimated power of visual communication and design-led thinking in B2B marketing. We’ll explore why creativity isn’t just a ‘nice to have’ but a core driver of engagement and business results, how neuroscience backs this up, and how new platforms are enabling marketing teams to scale high-quality creative while directly measuring its impact on the bottom line. To help me discuss this topic, I’d like to welcome, Emma Robinson, Head of B2B Marketing at Canva.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee,…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
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