A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
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The Agile Brand Guide® Book Series
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Key B2B Strategies for Email Marketing in 2025
When looking for materials and resources for an email marketing campaign, almost all are geared toward the B2C space. These…
