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#812: Capillary Technolgies’ Jim Sturm on customer loyalty as enterprise strategy
Today, we’re going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we’re going to explore what it takes to win in this new landscape. To help me discuss this topic, I’d like to welcome, Jim Sturm, President of North America at Capillary Technologies.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Chris O’Neill
Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE:…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee,…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
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