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#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Role-Based Access Control (RBAC)
Role-Based Access Control (RBAC) is an authorization framework that assigns permissions to users based…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Data Lakehouse
A data lakehouse is a data architecture that combines the scalable, low-cost storage of…
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Increased Accessibility Enhances Digital Customer Experience
As brands are increasingly reliant on technology to engage with their customers, accessibility has emerged as a critical component of…
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Commerce media, once a niche term, is now a dominant force in the advertising world. …
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The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to…
Expert Mode: Leading Sustainable Transformation From Within
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly…