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#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Stage-Gate Process
Definition The Stage-Gate Process — also called the phase-gate process or Idea-to-Launch process —…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Red/Amber/Green (RAG) Scoring
Red/Amber/Green (RAG) Scoring is a simple status classification method that uses three color-coded categories—Red,…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
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Articles on MarTech, AI, & Customer Experience
AI optimism enhances workplace capabilities
In an era defined by rapid technological advancement, the integration of artificial intelligence (AI) into the workplace has emerged as…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Untapped Power of AI: How SMBs Are Outpacing Enterprises in Adoption and Innovation
Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants. It’s rapidly…
Expert Mode: Humanizing AI-Driven Personalization in Retail
The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to…
Expert Mode: Navigating the Post-Dashboard Era in Customer Experience
The winds of change are sweeping through the landscape of customer experience (CX), carrying with…
Expert Mode: The Agentic AI Revolution: Transforming Customer Experience from Reactive to Proactive
The age of abundant data has arrived, yet many organizations find themselves drowning in information…