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#843: Pega’s Matt Healy on the hidden costs of outdated technology
Today, we’re going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they’re actively eroding employee morale, productivity, and could…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling…
Extract, Transform, Load (ETL)
Extract, Transform, Load (ETL) is a data integration process that pulls data from one…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
More Industry News
Articles on MarTech, AI, & Customer Experience
Agentic AI Enhances Customer Engagement
The advent of agentic AI marks a significant milestone in enhancing customer engagement. As we approach the year 2025, the…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. …
Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is…
Expert Mode: Redefining Brand Partnerships with AI
Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence. …
Expert Mode: Navigating the Evolving E-commerce Landscape
The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors,…