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#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO

#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO

Today, we are recording from eTail Palm Springs, and we’re going to talk about the expanding, and frankly, more demanding role of the CMO. It’s a topic that’s front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become true architects of change—driving cross-functional growth, owning the P&L impact of their investments, and steering the organization through continuous transformation. To help me discuss this topic, I’d like to welcome, Ed See, Chief Growth Officer at Zeta Global.


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