Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Today, we are here at eTail Palm Springs, and we’re going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We’ll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided, trust-based experience that actually simplifies decision-making and leads to conversion. To help me discuss this topic, I’d like to welcome Dan Bennett, CMO at Furniture.com.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Adapting to AI-driven search results changes
The integration of artificial intelligence (AI) into search engines has marked a seismic shift that brands can no longer afford…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Complexities of Marketing Procurement Services
Procurement plays a vital role in ensuring businesses can secure the goods and services they…
Expert Mode: B2B and B2C CX Convergence in Insurance
The lines between B2B and B2C customer experience (CX) are blurring. B2B buyers, influenced by…
Expert Mode: Rethinking Retail, SaaS, and AI Strategy in the Age of Agility
The convergence of artificial intelligence (AI) and marketing has ignited a fervor, leaving many enterprise…