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#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Star Schema
A Star Schema is a type of database schema that is used in data…
Stock Keeping Unit (SKU)
Stock Keeping Unit (SKU) is a unique alphanumeric code that identifies each distinct product…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Highest Paid Person’s Opinion (HIPPO)
HIPPO stands for “highest paid person’s opinion.” Relying solely on the opinions and ideas…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
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The more recent insights, trends, and stats to guide your work
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