A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
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Expert Mode
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
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Emotional Resonance Drives Ad Success
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