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Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand
Treasure AI co-founder and CEO Kaz Ohta on governing autonomous AI agents: start at zero permission, audit every action, and build on governed customer data.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Infillion buys Foursquare’s 16B check-ins, Taboola bids for finance ad network Dianomi, Fingerprint maps AI crawlers. Martech and AI news, Sept 18, 2026.
Bazaarvoice and Bluefish find 57% of shoppers trust AI picks sourced from reviews. Canto and Omneky open agent access via MCP. Martech news, Sept 17, 2026.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Latest Research
The more recent insights, trends, and stats to guide your work
Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders
Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior…
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Articles on MarTech, AI, & Customer Experience
Top 10 Marketing Technology Thought Leaders in 2026
Let’s meet ten marketing technology thought leaders whose ideas consistently show up in enterprise strategy decks, conference agendas, and analyst conversations. These include Scott Brinker, Greg Kihlström, David Raab, Theresa Regli, and more.
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