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The top-ranked enterprise marketing shows
#57: Amazing Thing About Swap with Juan Pellerano
Being able to chat with AI to assist with key purchases is helpful, but there’s often a disconnect when you’re not able to speak directly with the retailer. But what if there was a way to chat directly with your favorite brands’ custom commerce agent? Welcome to…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday delivered a concentrated wave of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental…
The common thread across all three themes is the gap between vendor announcements and operational readiness. Every major platform is announcing AI…
This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is the senior executive responsible for leading an organization’s…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Latest Research
The more recent insights, trends, and stats to guide your work
Adobe: AI-Driven Commerce: Surging Traffic, Elevated Conversions, and Evolving Consumer Trust
According to recent Adobe Analytics data recapping the 2025 holiday season, this trend indicates a fundamental evolution in digital commerce,…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI and brand reputation requires a careful balance
A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Prompt — Building the Augmented Marketing Team
The relevant question isn’t if AI will fundamentally change our function, but how we, as…
Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center
For decades, the contact center has occupied a specific, and often siloed, space in the…
Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales
For at least a decade, we’ve been on a collective quest to align marketing and…
Expert Mode: Why Your Design System Is Failing and How to Fix It
For many organizations, the design system has become a gilded cage—a beautifully crafted set of…