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#844: adMarketplace’s John Nitti on GEO and the future of paid search
For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we’re going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I’d like to welcome, John Nitti, Global Chief Business Officer at adMarketplace.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
eTail™ Conferences
The eTail™ Conference is a series of retail-focused events produced by Worldwide Business Research…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Latest Research
The more recent insights, trends, and stats to guide your work
AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt…
News from the world of MarTech, AI adoption, and e-commerce yesterday tells a story that CMOs need to read carefully — not for the hype,…
Yesterday’s martech news cycle produced 20+ product launches and reports. Here’s what actually matters for CMOs and marketing organizations — and what doesn’t.
More Industry News
More Articles on MarTech, AI, & Customer Experience
CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…
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We’ve all seen them: the sprawling partner pages adorned with dozens, sometimes hundreds, of company…
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### **Breaking the Convention of B2B** The first step in standing out is recognizing the…