Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
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Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere
Office Beacon CEO Pranav Dalal on structuring a marketing team: strategic thinkers in-house, execution distributed, and a gated human layer over AI output.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Forrester, HBR, and Marketing Week converged inside five days on the constraint behind every AI routing decision: the manager layer making the call came up through channels. Selection is a judgment act.
Klaviyo opens 260+ MCP tools and 490+ APIs to outside agents, WRITER ships Enterprise Brain, M11 Labs finds 47% claim gap. Martech news, Sept 9, 2026.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Latest Research
The more recent insights, trends, and stats to guide your work
Omnisend: Optimizing Enterprise Email Strategy for Specific Outcomes
Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides…
More Industry News
Articles on MarTech, AI, & Customer Experience
Expert Mode: Why Your Next Big Brand Play Might Be on the Street Corner
In the relentless pursuit of growth, the enterprise marketing playbook has become remarkably consistent. We are armed with sophisticated AI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a…
Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models,…
When AI Answers the Call: Where Autonomous AI Belongs in the Contact Center with Chang Chang, Webex
Most contact centers are answering that question by accident. The default move with AI has…
Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a…
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