Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle
Standard AI CEO Angie Westbrock on why retail media still can’t prove in-store outcomes, and how ceiling cameras turn store video into shopper analytics.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Agents that run continuously bill continuously. Holding companies are burying AI costs in principal media, OpenAI proposes useful intelligence per dollar as the enterprise metric,…
Yesterday’s martech news, July 27, 2026: Nielsen launched Ad Intel AI with agent access via MCP, and Vusion agreed to acquire In-Store Media for retail…
Human sign-off on high-risk AI agent actions fell from 40% to 25% in six months even as fully agentic campaigns began shipping end to end.…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Perceived Usefulness (PU)
Perceived Usefulness (PU) is a core construct in the Technology Acceptance Model (TAM) that…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Return to Vendor (RTV)
Return to Vendor, commonly abbreviated as RTV, is a supply chain, retail, and inventory…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Latest Research
The more recent insights, trends, and stats to guide your work
Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending
A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Agility Trojan Horse: How One Brand Turned Its Most Visible Service Into a Customer Retention Flywheel
We spend countless hours and dollars perfecting and promoting the one thing we believe defines…
Expert Mode: The Competitive Advantage of Being Utterly Forgettable
The new competitive advantage lies in being “ridiculously easy to do business with”—so seamless, so…
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
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