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#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
Today, we’re going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it’s about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security. To help me discuss this topic, I’d like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa.
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Most popular terms
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
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