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#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
Today, we’re going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We’ll explore how generative AI is moving from a creative novelty to a core operational engine for enterprise marketing, enabling brands to craft unique stories for every customer, while ensuring they all sing from the same hymn sheet. To help me…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
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common topic, which could relate to a brand, an individual, product, cause, or organization.
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
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Integrating Brand Identity into Agentic AI
The integration of artificial intelligence (AI) into customer experience strategies is not just a trend; it is a necessity for…
