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#796: Shutterstock’s Allison Sitzman on how to counter the marketing impact gap
Today, we’re going to talk about a paradox that’s likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It’s what Shutterstock’s latest research calls the “impact gap,” and we’ll explore why the old playbook of just spending more is broken, and what the new drivers of success—like emotional connection, cultural relevance, and AI-powered personalization—actually…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Account-Based Marketing (ABM)
Account-based marketing is an approach to marketing that focuses on targeted company accounts based…
Culture Debt
Culture debt can arise when an organization’s culture becomes outdated, ineffective, or dysfunctional, leading…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Human-in-the-Loop (HITL)
Human-in-the-Loop (HITL) is a design pattern in which human judgment is embedded at one…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Evolving PR Landscape in the Age of AI
The public relations landscape is in constant flux, a dynamic environment further accelerated by the…
Expert Mode: The Unimaginable Scale of AI Content and the Guardian at the Gate
The question is no longer if we can use AI to create content, but rather…
Expert Mode: Taking ROI Models From Confusion to Clarity in B2B E-Commerce
Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find…
More Industry News
More Articles on MarTech, AI, & Customer Experience
An alternate definition of priority
Let’s face it, knowing that something is strategically important, timely, or impactful matters, but it’s not the whole picture. If…
