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#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest. To help me discuss this topic, I’d like to welcome, Sharon Argov, CMO at AI21 Labs.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
CDP Institute
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PAN Communications
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Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
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Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
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Opportunity cost refers to the loss of potential gain from other alternatives when one…
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A Content Management System (CMS) is a web application that allows users to create,…
Center of Excellence (CoE)
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