Expert Advice for Marketing Leaders on MarTech, AI, & CX
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ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
ReflexAI CEO Sam Dorison on closing the gap between sales training and real-world performance with AI simulation, fast ROI, and better conversation practice.
Up-to-the-Minute Analysis
Insights from the last 48 hours
This week’s signals point to a structural shift in go-to-market architecture, not incremental AI feature adoption. The convergence of AI-mediated B2B buying (HBR’s “dark funnel”…
Yesterday’s announcements concentrated on the control layer for enterprise AI rather than on new agents. The largest cluster formed around Anthropic’s Claude Compliance API, with…
Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Share of Market (SOM)
Share of Market (SOM) is a metric that represents the proportion of total sales…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Latest Research
The more recent insights, trends, and stats to guide your work
NMI: Future-Proofing Payments: What Consumers Demand for 2026
NMI’s 2025 Payments Survey, which gathered insights from 1,000 U.S. consumers, offers a clear perspective on these shifts, highlighting key…
More Industry News
Articles on MarTech, AI, & Customer Experience
There is Enough Time to Do the Right Thing, Part 1
The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust…
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
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