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System1’s Andrew Tindall on creative as an investment, not a line item: creativity plus media explains 60% of campaign outcomes
System1’s Andrew Tindall on The Creative Dividend: creativity plus media explains ~60% of campaign outcomes, the cost of dull, and how to make the case to a CFO.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Okta shipped agent identity into core SSO, Gartner put customer IAM among the top three value platforms and forecast a $4.8B securing-AI market, and MarTech named the correction test governance programs skip. Greg…
Martech news Sept. 24-25, 2026: Conductor reports 12X AEO customer growth, Clear Channel adds OOH to LiveRamp and TransUnion, Eventtia ships an MCP server.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Latest Research
The more recent insights, trends, and stats to guide your work
B2B Poses Unique Brand Visibility Challenges for Agentic Commerce
Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: The CX Teams Moving Fastest Are Rewriting How AI Research Works
This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research and agentic AI to test experiences before customers ever feel the friction.
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