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Adobe CMO Enterprise Rachel Thornton on agents as customers
Adobe CMO Enterprise Rachel Thornton on treating AI agents as an audience: LLM brand visibility, agent-readable content, and closing the AI skilling gap.
Up-to-the-Minute Analysis
Insights from the last 48 hours
From Greg Kihlström’s Martech Futurist blog. For two years the marketing conversation treated the model as the prize. Buy access to the best one, wire…
Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.
The AI-in-marketing story spent two years as a forecast. They have started producing tangible takeaways, and they point away from where most of the money…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Stage-Gate Process
Definition The Stage-Gate Process — also called the phase-gate process or Idea-to-Launch process —…
Crossing the Chasm
Crossing the Chasm is a marketing and product strategy framework that describes the difficulty…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Latest Research
The more recent insights, trends, and stats to guide your work
AIMG: Enterprise AI 2026: The Shift from Adoption to Value Realization
This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess…
More Industry News
Articles on MarTech, AI, & Customer Experience
Disruption Without Publicity Isn’t Bold—It’s Brand Suicide
Innovation without visibility is invisible. That’s the harsh reality killing breakthrough companies across all industries. While brilliant brands focus on…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Reframing Your AI Strategy from Technology-First to Customer-Moment-First
The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI,…
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The…
Expert Mode: Moving Beyond the Mirror of Customer Feedback
We built sprawling Voice of the Customer programs and sophisticated feedback loops, all in service…
Expert Mode: The Paywall Blind Spot: Turning “No” into Your Most Valuable Customer Interaction
What if that tap of the “X” isn’t an endpoint, but an inflection point? It’s…
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