Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Georgia-Pacific’s Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding
Georgia-Pacific consumer experience leader Melissa Blunte on why more data creates precision, not understanding — and how to make consumer insight a whole-company job.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements from Similarweb, Omneky, Synchrony, Uniphore, Acoustic, and Higgsfield put a price, a buying interface, or a measurement instrument on the conversational AI surface.…
Martech news for Aug 13-14, 2026: Rival finds 72% of Gen Z punished a brand over AI ads, OtterlyAI ships agent log analytics, Xnurta opens…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Return to Vendor (RTV)
Return to Vendor, commonly abbreviated as RTV, is a supply chain, retail, and inventory…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Greg Kihlström
Greg Kihlström is known as a MarTech futurist, and is a recognized thought leader…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Latest Research
The more recent insights, trends, and stats to guide your work
Dataiku: Beyond Adoption: How Rigorous AI Governance Became the Ultimate Differentiator for the C-Suite
As revealed by the Dataiku/Harris Poll Global AI Confessions Report: CEO Edition 2026, intensified to pressure to achieve business outcomes…
More Industry News
Articles on MarTech, AI, & Customer Experience
Silence Is Surrender: How Playing It Safe Hands Your Story to the Competition
In a hyper-connected world, refusing to engage or hiding behind sanitized messaging isn’t caution, it’s capitulation. While you’re carefully polishing…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
The New Cadence of Strategy in a World of Constant Disruption with JD Carter from Vasion
The pace of change, driven by everything from geopolitical tremors to the relentless advance of…
Expert Mode: The Evolving Role of the Digital Front Door in the Age of AI
This shift from a central destination to a distributed digital presence requires more than just…
Expert Mode: Dismantling the Hidden Tax on Marketing Workflows with Intuit Mailchimp’s Ose Amiegheme
Every marketing leader is familiar with the hidden tax. It’s not an entry on a…
Expert Mode: From Predictive Insights to Autonomous Action: The Rise of Agentic AI
More recently, generative AI has captured the collective imagination, promising to streamline content creation, from…
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