Expert Advice for Marketing Leaders on MarTech, AI, & CX
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HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search
HubSpot CMO Kipp Bodnar on brand discovery in the age of AI search. How Answer Engine Optimization, off-site citations, and unified customer data reshape marketing.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday was dominated by Cannes Lions, and the press release volume that always accompanies it. But stripping away the festival backdrop and the vendor superlatives,…
Recent research signals a pivotal inflection point for marketing organizations: AI is moving beyond merely a productivity tool to become the operating system of marketing…
Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Share of Market (SOM)
Share of Market (SOM) is a metric that represents the proportion of total sales…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Latest Research
The more recent insights, trends, and stats to guide your work
Framer: Accelerating Digital Presence: Optimizing Websites for Continuous Growth
Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and…
More Industry News
Articles on MarTech, AI, & Customer Experience
Redefining Retail Media
U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Digital Storefront to Business OS: The Website’s Evolving Role in Global Expansion
As brands scale globally, the static storefront of yesterday is evolving into a dynamic, intelligent…
Expert Mode: The Hidden Cost of Generosity and the Rise of the Post-Purchase Abuser
For the better part of a decade, enterprise marketing leaders have championed a singular cause:…
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B…
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