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#846: Red Points’ Daniel Shapiro on brand protection in a deepfake world
Today, we’re going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we’re also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build. To help me discuss this topic, I’d like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Zappi
Zappi is an agile consumer insights platform designed to help enterprise brands and creators…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is the senior executive responsible for leading an organization’s…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Latest Research
The more recent insights, trends, and stats to guide your work
Shutterstock: Reclaiming Creative ROI: How Cultural Intelligence and Strategic AI Drive Enduring Brand Impact
The 2025 Creative Impact Report, presented by Shutterstock, offers a data-driven framework to address this, emphasizing that true business value…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The common thread across all three themes is the gap between vendor announcements and operational readiness. Every major platform is announcing AI capabilities; far fewer…
This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating…
Yesterday’s press release cycle was dense with announcements, but the signal-to-noise ratio is low unless you know what to look for. Three structural shifts are…
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This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its…
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