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#843: Pega’s Matt Healy on the hidden costs of outdated technology
Today, we’re going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they’re actively eroding employee morale, productivity, and could even be a major factor in employee turnover. To help me discuss this topic, I’d like to welcome, Matt Healy, Sr. Director, Product Strategy & Marketing at Pega.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
eTail™ Conferences
The eTail™ Conference is a series of retail-focused events produced by Worldwide Business Research…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Latest Research
The more recent insights, trends, and stats to guide your work
AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt…
News from the world of MarTech, AI adoption, and e-commerce yesterday tells a story that CMOs need to read carefully — not for the hype,…
Yesterday’s martech news cycle produced 20+ product launches and reports. Here’s what actually matters for CMOs and marketing organizations — and what doesn’t.
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This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its…
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