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Marketing AI Institute’s Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy
Marketing AI Institute’s Mike Kaput on why only ~25% of organizations scale AI with a strategy, and what separates a pilot that demos well from a real capability.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 13, 2026: Mod Op publishes The GEO 50 benchmark, OtterlyAI ships Agent Analytics, DeepLumen hits 1,000 merchants on Agentic Page.
Gartner finds 93% of audit teams use AI and 38% have a strategy. HBR names leadership drift. MarTech documents buyers paying for platforms that explain…
Martech news for August 12, 2026: Marketing Evolution launches the Substrate, Getty Images and Zeydoo ship MCP servers, and Global-e posts 20.9% EBITDA margin.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
Return to Vendor (RTV)
Return to Vendor, commonly abbreviated as RTV, is a supply chain, retail, and inventory…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Latest Research
The more recent insights, trends, and stats to guide your work
Optimizely: Rebalancing the Marketing Work System: Addressing the Passion-Pressure Paradox
Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent…
More Industry News
Articles on MarTech, AI, & Customer Experience
CustomerThink: Why the Fulfillment Gap is Undermining Marketing’s Biggest Investments
With significant investments into digital storefronts, complete with product storytelling and sophisticated customer acquisition strategies, brands are keeping up with…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Predictive Insights to Autonomous Action: The Rise of Agentic AI
More recently, generative AI has captured the collective imagination, promising to streamline content creation, from…
Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny…
Expert Mode: Navigating the Shift to Autonomous AI in Marketing with Jamie Domenici from Klaviyo
We are moving toward a future where human-led strategy is handed off to agentic AI…
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