Expert Advice for Marketing Leaders on MarTech, AI, & CX

Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Product Market Fit (PMF)

Product Market Fit (PMF) means finding the right target market where the product’s market…

Agile Brand

An Agile Brand is an organization that is able to be adaptive to both…

Organizational Semiotics (OS)

Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…

Experience Level Agreement (XLA)

An Experience Level Agreement (XLA) is an agreement between a company and its customers…

The Agile Brand with Greg Kihlström Podcast

The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…

Channel Switching

The idea that a single consumer may move between (“switch”) various devices and methods…

Environment (Component of the Center of Experience)

In the Center of Experience, environment consists of the “places” aspect of experience.  This…

Headless Architecture

A headless architecture for websites and web applications separates the front end (the user…

Constant Contact

Constant Contact is an email marketing and automation platform designed to help small businesses…

Perceived Ease of Use (PEOU)

Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…

Daily Standup Meeting Agenda

You can use this Daily Standup Meeting Agenda and modify it for your own…

Return on Investment (ROI)

ROI measures the return from an investment in relation to the cost of the…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Up-to-the-Minute

Analysis & Insights from the last 48 hours

Yesterday’s MarTech News: March 9, 2026

Mar 9, 2026

Yesterday’s press release landscape tells a story that CMOs need to read carefully for the structural shifts implied. The dominant theme is a widening gap…

AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026

Mar 8, 2026

The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is…

Yesterday’s MarTech News: March 7, 2026

Mar 7, 2026

Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells…

More news


Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy

As marketing leaders, we find ourselves in an interesting position. We are champions of innovation,…

Expert Mode: Taming the Data Chaos for Smarter Customer Engagement

As marketing leaders, we are drowning in more customer data than ever before, yet a…

Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion

In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the…

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