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#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape requires a shift in product leadership—from simply adopting trends to discerning real value, and using human judgment and creativity to decide where AI can make the biggest impact, and where it’s just noise. To help me discuss this topic, I’d like to welcome, Kevin Wang, Chief Product Officer at Braze.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Culture Gap
This is the difference, or “gap” between three things as measured using the culture…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Latest Research
The more recent insights, trends, and stats to guide your work
AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday’s martech news cycle produced 20+ product launches and reports. Here’s what actually matters for CMOs and marketing organizations — and what doesn’t.
The dominant theme across six major announcements is the acceleration of agentic AI — AI that doesn’t just respond to prompts but initiates actions, monitors…
Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and…
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