Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Account-Based Marketing (ABM)
Account-based marketing is an approach to marketing that focuses on targeted company accounts based…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
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Expert Mode
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking…
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital…
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More Articles on MarTech, AI, & Customer Experience
Responsiveness fosters strong customer relationships
In the competitive e-commerce marketplace, where competition is fierce and consumer expectations are continually rising, the ability to maintain strong…
