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#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Today, we’re going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We’ll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership and team structure need to evolve to not just survive, but thrive, during this shift. To help me discuss this topic, I’d like to welcome, Jason VandeBoom, Founder & CEO at ActiveCampaign.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Latest Research
The more recent insights, trends, and stats to guide your work
Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature.…
More Industry News
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