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Taelor CEO Anya Cheng on AI, fashion, and sustainability
Taelor founder and CEO Anya Cheng on how AI styling, rental feedback data, and proprietary signals help fashion brands cut unsold inventory and waste.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.
The AI-in-marketing story spent two years as a forecast. They have started producing tangible takeaways, and they point away from where most of the money…
Martech news July 9, 2026: Multiply launches 10 Minute ABM, Workato adds Agent Guardrails, IBM Bob gains cost analytics, Observe.AI tops the CMP Prism.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Crossing the Chasm
Crossing the Chasm is a marketing and product strategy framework that describes the difficulty…
Stage-Gate Process
Definition The Stage-Gate Process — also called the phase-gate process or Idea-to-Launch process —…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Latest Research
The more recent insights, trends, and stats to guide your work
AIMG: Enterprise AI 2026: The Shift from Adoption to Value Realization
This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess…
More Industry News
Articles on MarTech, AI, & Customer Experience
Forbes: How Brands Can Drive Emotional Engagement With Customers
This article was written for Forbes Agency Council by Greg Kihlström. With a fiercely competitive field of options for customers,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Paywall Blind Spot: Turning “No” into Your Most Valuable Customer Interaction
What if that tap of the “X” isn’t an endpoint, but an inflection point? It’s…
Expert Mode: De-Risking the Future by Sidestepping the Research Bottleneck
In the time it takes to field a traditional study, a new competitor could emerge,…
Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in…
Expert Mode: The Case for Forgettable Customer Experiences
This brings us to a counter-intuitive but increasingly vital strategic pivot: the most effective customer…
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