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#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me discuss this topic, I’d like to welcome, Bill Staikos, Founder at Be Customer Led.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Communications Platform as a Service (CPaaS)
Communications Platform as a Service (CPaaS) is a cloud-based platform that provides APIs, SDKs,…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Tray.ai
Tray.ai is a low-code, cloud-native integration and automation platform that helps businesses connect their…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
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