Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Front’s Kevin Yang on maximizing both speed and coordination
Front Director of AI Kevin Yang on the coordination tax: 700+ ops leaders surveyed, three hours spent coordinating for every hour actually solving customer problems.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.
Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling…
Yesterday’s martech news, July 17, 2026: Tec-Do launched Navos 2.0 at WAIC, a multi-agent marketing system that plans and executes across office tools.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
Crossing the Chasm
Crossing the Chasm is a marketing and product strategy framework that describes the difficulty…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Perceived Usefulness (PU)
Perceived Usefulness (PU) is a core construct in the Technology Acceptance Model (TAM) that…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Latest Research
The more recent insights, trends, and stats to guide your work
Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders
The Validity 2026 Email Deliverability Benchmark Report provides a comprehensive analysis of global inbox and spam placement rates, offering critical…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Marketing OS Needs a Reboot in the Age of AI with Moburst CEO Gilad Bechar
The new central question is no longer “How do we rank?” but “How do we…
Expert Mode: The Unseen Foundation of AI-Powered Marketing
In our rush to harness these new capabilities, we often overlook the very foundation upon…
Expert Mode: Beyond the Search Bar: Navigating the New Era of Distributed Intent
For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning…
Expert Mode: Your AI Ambitions Are Being Held Hostage by Your Legacy Tech
The technical debt accrued over decades is now coming due, with interest. New research from…
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