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#844: adMarketplace’s John Nitti on GEO and the future of paid search
For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we’re going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I’d like to welcome, John Nitti, Global Chief Business Officer at adMarketplace.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
eTail™ Conferences
The eTail™ Conference is a series of retail-focused events produced by Worldwide Business Research…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Latest Research
The more recent insights, trends, and stats to guide your work
Navigating the 2025 Job Market: Key Insights for Enterprise Talent Strategy
According to the TopResume Jobseeker Trends Report 2025, which surveyed 2,000 full-time U.S. workers in October 2025, a significant portion…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption:…
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust…
Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…
Expert Mode: Beyond the Logo Wall: Architecting Partner Programs for Real Revenue
We’ve all seen them: the sprawling partner pages adorned with dozens, sometimes hundreds, of company…
Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human
### **Breaking the Convention of B2B** The first step in standing out is recognizing the…