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#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s about re-architecting the entire creative supply chain and redefining the role of human judgment in a world of content abundance. To help me discuss this topic, I’d like to welcome Hannah Elsakr, VP of New GenAI Business Ventures at Adobe.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Latest Research
The more recent insights, trends, and stats to guide your work
Enterprise AI: Navigating Heightened Public Anxiety Around Regulation and Privacy
A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are…
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