A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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In this powerful episode of “Worth Knowing,” we explore the remarkable story of Rashmi Airan, a former Ivy League attorney…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
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