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#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
Today, we’re going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume is no longer an academic concern—it’s a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience. To help me discuss this topic, I’d like to welcome Ariel Shulman, Chief Product Officer at Bright Data.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Acquia Cloud Platform
Acquia Cloud Platform is a fully managed, enterprise-grade cloud hosting and development platform optimized…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Imperatives for Retail Media Networks: Driving Performance and Trust
Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does…
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption:…
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust…
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This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its…
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