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Aampe CEO Paul Meinshausen on the control marketers never had: why personalization was always rules at scale
Paul Meinshausen, CEO of Aampe by MoEngage, on why marketer control was rules at scale, how to govern AI agents, and measuring AI per user.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news Sept. 23, 2026: Amazon says sellers accept 90%+ of Seller Assistant AI picks, Phave launches AI-native automation, Citi debuts commerce media.
Martech news Sept. 22, 2026: AdRoll says display prospecting CPMs fell 45%, Kroger ranks AI by risk, and Aurora Mobile sets agent confidence thresholds.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Latest Research
The more recent insights, trends, and stats to guide your work
XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement
The XR Global Ad Accessibility Report 2026 highlights this evolution, revealing that advertisers and broadcasters must now view captioning not…
More Industry News
Articles on MarTech, AI, & Customer Experience
A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees must evolve from task executors into sophisticated managers of digital agents, and where emotional intelligence is set to transition from a soft skill to a hard, quantifiable metric for enterprise success and competitive advantage.
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