Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
#56: One Amazing Thing About SheerID with Alessandra Jacques
What if you could know exactly who it is you are talking to when serving your next customer experience instead of guessing and hoping for the best? Welcome to One …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Latest Research
The more recent insights, trends, and stats to guide your work
Coupler.io: Strategic AI Adoption: Driving Revenue Growth and Informed Decisions
With saturated markets and an abundance of data, executives face mounting pressure to make complex decisions at an unprecedented pace.…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday’s press release landscape tells a story that CMOs need to read carefully for the structural shifts implied. The dominant theme is a widening gap…
The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is…
Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation,…
Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a…
Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion
In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the…