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Qualified Digital’s Kate Dalbey on building an adaptive martech operating model: why rollouts stall on the operating model, not the tool
Kate Dalbey, Chief Client Officer at Qualified Digital, on why martech rollouts stall after the contract is signed — and how to fix the operating model underneath.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Human sign-off on high-risk AI agent actions fell from 40% to 25% in six months even as fully agentic campaigns began shipping end to end.…
Martech news July 23-24, 2026: Dstillery adds in-flight agentic optimization for live campaigns, PropellerAds ships an MCP connector, NiCE expands RingCentral.
Yesterday’s martech news, July 23, 2026: HubSpot opened Agent Hub in public beta and dentsu partnered with Adthena as UK ChatGPT ad CPCs swung up…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Perceived Usefulness (PU)
Perceived Usefulness (PU) is a core construct in the Technology Acceptance Model (TAM) that…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Latest Research
The more recent insights, trends, and stats to guide your work
Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders
The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility.…
More Industry News
Articles on MarTech, AI, & Customer Experience
7 Must-see Marketing Technology, Customer Experience, and AI Adoption Keynote Speakers
Here are seven standout keynote speakers who consistently deliver practical, enterprise-grade insights across marketing technology, customer experience, and AI adoption.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Competitive Advantage of Being Utterly Forgettable
The new competitive advantage lies in being “ridiculously easy to do business with”—so seamless, so…
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing…
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