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Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements show enterprise marketing infrastructure entering a new phase: the protocols, data standards, and creative tooling required for agentic AI are being built out…
This week’s scan across Harvard Business Review, McKinsey, Gartner, Forrester, MarketingProfs, and the AMA Journal of Marketing converges on a structural problem: the tactics marketers…
Yesterday delivered a concentrated set of announcements that, taken together, reveal a marketing technology landscape undergoing a structural shift, not a gradual evolution. The dominant…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Civic Technologies
Civic is a decentralized identity platform that enables businesses and individuals to manage and…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
Latest Research
The more recent insights, trends, and stats to guide your work
Smarter Sorting: The “Product Truth” Imperative: Navigating AI Shopping Systems in Agentic Commerce
The Smarter Sorting study, Product Truth in the Age of Agentic Commerce: A Multi-Platform Evaluation of AI Shopping Systems’ Accuracy,…
More Industry News
Articles on MarTech, AI, & Customer Experience
19 Effective Strategies for Encouraging Repeatable Innovation in Teams
Innovation is the lifeblood of successful teams, but fostering it consistently can be challenging. This article presents expert-backed strategies to…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The New Playbook for MarTech M&A and Platform Strategy
The old model of acquiring a competitor to gain market share or buying a smaller…
Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something…
Expert Mode: From Fragmented Stacks to Agentic Playbooks
For years, the promise of the perfect marketing technology stack has been just that—a promise.…
Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel…