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From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world
Agility requires not just the rapid adoption of AI-based solutions, but the wisdom to know when and how to apply them to enhance—without replacing—the human element of the customer relationship. Today, we’re going to talk about: The growing disconnect between what AI-powered loyalty programs deliver and what…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Recent research surfaces a single dominant pattern: the AI infrastructure layer and the data layer underneath it are consolidating faster than most marketing organizations are…
Yesterday’s press releases and announcements paint a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as…
Yesterday’s wave of announcements shares a single, uncomfortable thesis for marketing leaders: AI is becoming the execution layer, not just a recommendation layer . The…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Civic Technologies
Civic is a decentralized identity platform that enables businesses and individuals to manage and…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
Latest Research
The more recent insights, trends, and stats to guide your work
The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust
Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical…
More Industry News
Articles on MarTech, AI, & Customer Experience
Top 10 B2B Marketing Podcasts for 2025
These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Escaping the Generative AI Sea of Sameness with Toby Coulthard, Chief Product and Growth Officer at Jacquard
The promised land of hyper-personalized, unique content is starting to look suspiciously uniform. A strange,…
Expert Mode: Why Your Enterprise AI Strategy Needs to Be More Boring
The hype surrounding generative AI is immense, promising a revolution on par with the internet…
Expert Mode: Beyond Deflection – The Rise of Action-Oriented AI in Customer Engagement
While the pursuit of natural language understanding was a necessary step, it often overshadowed a…
Expert Mode: The New Playbook for MarTech M&A and Platform Strategy
The old model of acquiring a competitor to gain market share or buying a smaller…