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From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process. Today, we’re going to talk about: Why so many enterprise AI initiatives stall between ambition and production, and what separates…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Recent research and press releases tell a story vendor marketing won’t. The gap between AI investment and AI readiness keeps widening. CMOs are caught between…
Five announcements on June 1, 2026 share one structural move: vendors exposed their proprietary data as a governed layer that AI agents call directly, through…
The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Civic Technologies
Civic is a decentralized identity platform that enables businesses and individuals to manage and…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Latest Research
The more recent insights, trends, and stats to guide your work
Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do
A recent Zappi study, The relevance gap: Why women feel increasingly unseen by advertising, reveals a substantial and growing “relevance…
More Industry News
Articles on MarTech, AI, & Customer Experience
Top 10 B2B Marketing Podcasts for 2025
These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single…
Expert Mode: Recasting Loyalty from a Cost Center to Your Core Strategic Weapon
This article was based on the interview with Jim Sturm, President of North America at…
Expert Mode: Closing the Gap Between Marketing Strategy and Frontline Execution
The challenge for enterprise leaders isn’t just to create better campaigns, but to build a…
Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies &…