Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Strengths, Weaknesses, Opportunities & Threats (SWOT)
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used to identify precisely…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Expert Mode
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
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More Articles on MarTech, AI, & Customer Experience
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has…
