Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Thryv’s Patricia Rollins on what enterprise leaders can learn from small business
Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for…
Yesterday’s martech news, July 13, 2026: The Trade Desk activates 28M Seven-Eleven Japan shoppers’ purchase data, plus AI visibility and ecommerce shifts.
The recent wave of martech announcements shares a common thread that Chief Marketing Officers (CMOs) should read carefully: the industry is rapidly bifurcating between organizations…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Stage-Gate Process
Definition The Stage-Gate Process — also called the phase-gate process or Idea-to-Launch process —…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Crossing the Chasm
Crossing the Chasm is a marketing and product strategy framework that describes the difficulty…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Latest Research
The more recent insights, trends, and stats to guide your work
Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026
A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply…
More Industry News
Articles on MarTech, AI, & Customer Experience
Expert Mode: Building a Resilient and Agile Supply Chain in 2025 and Beyond
Global events continue to disrupt supply chains, challenging brands to maintain agility and competitiveness. From geopolitical unrest to climate change,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Biggest Competitor Might Be an AI-Powered Scammer
The modern battlefield for customer trust and revenue is being fought on fraudulent websites, deceptive…
Expert Mode: Reframing Your AI Strategy from Technology-First to Customer-Moment-First
The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI,…
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The…
Expert Mode: Moving Beyond the Mirror of Customer Feedback
We built sprawling Voice of the Customer programs and sophisticated feedback loops, all in service…
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