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#834: Encore CEO Michael Gants on the importance of the paywall experience
Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing moment where up to 95% of hard-won users say “no” and are effectively treated as a lost cause. We’ll explore why that moment of decline isn’t the end of the customer journey, but potentially the most valuable opportunity to build a different kind of relationship and unlock new revenue. To help me discuss this topic, I’d like to welcome, Michael Gants, Founder and CEO at Encore.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Latest Research
The more recent insights, trends, and stats to guide your work
RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer
Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this:…
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Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and…
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