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Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
Treasure AI COO & CFO Dan Weirich on why finance is reining in AI spend, a $450K real-time report, and pricing where you pay only for delivered value.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news Sept. 21, 2026: Meta ad prices up 12%, IPinfo maps 2.7M venue IPs, DigiPuush rates 78% of B2B sites weak on AI search, TILT Story adds LionShare.
New research from HBR and Salesforce’s Paula Goldman points at the same blind spot in AI-enabled marketing: speed at one step moves work to a step nobody measures. A practitioner’s guide to finding…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Latest Research
The more recent insights, trends, and stats to guide your work
Gallagher: Navigating the Readiness Gap: Strategic Employee Communications for Enterprise Leaders
The Gallagher Employee Communications Report 2026 identifies a widening “Readiness Gap” – a disconnect between an organization’s internal communication capabilities…
More Industry News
Articles on MarTech, AI, & Customer Experience
A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees must evolve from task executors into sophisticated managers of digital agents, and where emotional intelligence is set to transition from a soft skill to a hard, quantifiable metric for enterprise success and competitive advantage.
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