Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Cyara CEO Sushil Kumar on finding the right balance of AI in your CX
Cyara CEO Sushil Kumar on why agentic AI voice bots fail in CX: the 5% problem, compliance risk hidden behind containment rate, and testing with a rubric.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements tell a story that is more nuanced and more demanding than the vendor headlines suggest. The dominant theme is no longer that AI…
Yesterday’s martech news: Guideline adds verified, transaction-level ad measurement across ChatGPT and Perplexity, plus AI video and creator marketing launches.
More of the buying journey now runs inside AI systems that research products and buy on the customer’s behalf. Advantage is moving to whether those…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Share of Market (SOM)
Share of Market (SOM) is a metric that represents the proportion of total sales…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Latest Research
The more recent insights, trends, and stats to guide your work
AIMG: Enterprise AI 2026: The Shift from Adoption to Value Realization
This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess…
More Industry News
Articles on MarTech, AI, & Customer Experience
Forbes: How Brands Can Drive Emotional Engagement With Customers
This article was written for Forbes Agency Council by Greg Kihlström. With a fiercely competitive field of options for customers,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Paywall Blind Spot: Turning “No” into Your Most Valuable Customer Interaction
What if that tap of the “X” isn’t an endpoint, but an inflection point? It’s…
Expert Mode: De-Risking the Future by Sidestepping the Research Bottleneck
In the time it takes to field a traditional study, a new competitor could emerge,…
Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in…
Expert Mode: The Case for Forgettable Customer Experiences
This brings us to a counter-intuitive but increasingly vital strategic pivot: the most effective customer…
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