Expert Advice for Marketing Leaders on MarTech, AI, & CX
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The top-ranked enterprise marketing shows
One Amazing Thing About Conga’s AiMe with Elise Terrill
Quoting is where deals stall. See how Conga’s AiMe lets a brand-new rep create, price, discount, and e-sign a quote by asking — with Elise Terrill.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Forrester’s new AI Disruption Model, Experian’s Identity and Fraud Report, and a B2B search overhaul at Akamai all point the same direction: durable martech budget…
Seismic closed its Highspot merger and Pipedrive shipped MCP to Claude on Aug 18, 2026. DeepIntent, BPD, and Kantiv also consolidated marketing tools.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
Greg Kihlström
Greg Kihlström is known as a MarTech futurist, and is a recognized thought leader…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Latest Research
The more recent insights, trends, and stats to guide your work
Incubeta: Bridging the Marketer’s Confidence Paradox: From Activity to Impact
While confidence in marketing performance is often high, a disconnect frequently exists between perceived success and actual business impact. This…
More Industry News
Articles on MarTech, AI, & Customer Experience
The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Personalization to Agentic Transformation
For the better part of two decades, we, as marketing leaders, have been on a…
Expert Mode: The Human Glitch in the AI Loyalty Machine with Phaedon’s Jaclyn Wands
The current sprint to integrate artificial intelligence (AI) into every facet of the customer experience…
From AI Output to Business Outcome: Solving Marketing’s New Coordination Problem
The initial thrill of generating a sonnet about SaaS pricing models in three seconds has,…
Expert Mode: Cutting Through the AI Noise to Build a Real-World Strategy with Daniella Harkins, LiveRamp
The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring…
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