Expert Advice for Marketing Leaders on MarTech, AI, & CX
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MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation
MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.
Up-to-the-Minute Analysis
Insights from the last 48 hours
The latest announcements tell a story that is more structurally significant than any single headline suggests. Taken together, they reveal that the marketing technology industry…
Most of the AI work inside marketing organizations right now generates activity that never reaches the bottom line. Two releases dated July 1, plus two…
Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a single subject: what has to be true beneath an AI…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Share of Market (SOM)
Share of Market (SOM) is a metric that represents the proportion of total sales…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Latest Research
The more recent insights, trends, and stats to guide your work
Cyara: AI Judgment and Trust: Crafting a Hybrid CX Strategy for the Enterprise
AI is the Judgement-Free Customer Service Offering, If Done Right, a recent online survey, commissioned by Cyara and fielded by…
More Industry News
Articles on MarTech, AI, & Customer Experience
Forbes: How Brands Can Drive Emotional Engagement With Customers
This article was written for Forbes Agency Council by Greg Kihlström. With a fiercely competitive field of options for customers,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing…
Expert Mode: Rewriting the Unicorn Playbook for an AI-Native World
Every successful enterprise has a playbook. It’s the collection of strategies, principles, and processes that…
Expert Mode: Beyond the Hype Cycle: Building a Creator Commerce Engine for Sustainable Revenue
We’ve treated influencer marketing as a necessary, if somewhat unpredictable, line item—a concession to the…
Expert Mode: Moving Beyond the AI Hype Cycle to Revenue-Driven Reality
We find ourselves in a peculiar moment. As marketing leaders, we’re bombarded with a singular,…
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