A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper
If you could speed up every digital interaction your customers have with your brand by a full second, what would…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Strengths, Weaknesses, Opportunities & Threats (SWOT)
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used to identify precisely…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
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The Agile Brand Guide® Book Series
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Responsiveness fosters strong customer relationships
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