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Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere
Office Beacon CEO Pranav Dalal on structuring a marketing team: strategic thinkers in-house, execution distributed, and a gated human layer over AI output.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Amazon DSP and Adform open ChatGPT ad buying, the IAB lifts 2026 US ad growth to 12.3%, Google ships Data Strength Uplift. Martech news, Sept 10, 2026.
Forrester, HBR, and Marketing Week converged inside five days on the constraint behind every AI routing decision: the manager layer making the call came up through channels. Selection is a judgment act.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Latest Research
The more recent insights, trends, and stats to guide your work
Omnisend: Optimizing Enterprise Email Strategy for Specific Outcomes
Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides…
More Industry News
Articles on MarTech, AI, & Customer Experience
Expert Mode: Why Your Next Big Brand Play Might Be on the Street Corner
In the relentless pursuit of growth, the enterprise marketing playbook has become remarkably consistent. We are armed with sophisticated AI models, programmatic advertising platforms, and an ever-expanding arsenal of MarTech solutions designed to optimize every click and impression. The prevailing logic is one of scale, efficiency, and technological superiority.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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