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The top-ranked enterprise marketing shows
#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
Today, we’re going to talk about what it takes to build that holistic view. We’ll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming…
Up-to-the-Minute Analysis
Insights from the last 48 hours
AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP…
The agentic era is not approaching – it has arrived, and the organizations that will win are those that move from experimentation to governance. Shopify’s…
Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The volume of AI announcements is accelerating, but the gap between…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is the senior executive responsible for leading an organization’s…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Latest Research
The more recent insights, trends, and stats to guide your work
Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: Website Redesign: Your Brand-New Website Is Just the Beginning
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have).…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine
We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression,…
Expert Mode: Beyond the Prompt — Building the Augmented Marketing Team
The relevant question isn’t if AI will fundamentally change our function, but how we, as…
Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center
For decades, the contact center has occupied a specific, and often siloed, space in the…
Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales
For at least a decade, we’ve been on a collective quest to align marketing and…