Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#54: One Amazing Thing About Aurasell with Jason Eubanks
Let’s face it: tool sprawl is real. What if you could simplify how you and your team prospect, sell, manage, and operate using a unified data model? Welcome to One Amazing About Aurasell. Today we’re talking with Jason Eubanks, Co-Founder and CEO at Aurasell and he will be sharing one amazing thing about their platform with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Communications Platform as a Service (CPaaS)
Communications Platform as a Service (CPaaS) is a cloud-based platform that provides APIs, SDKs,…
Strengths, Weaknesses, Opportunities & Threats (SWOT)
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used to identify precisely…
Culture Gap
This is the difference, or “gap” between three things as measured using the culture…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Tray.ai
Tray.ai is a low-code, cloud-native integration and automation platform that helps businesses connect their…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Unified Theory of Acceptance and Use of Technology (UTAUT)
The Unified Theory of Acceptance and Use of Technology (UTAUT) is a behavioral model…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: Website Redesign: Your Brand-New Website Is Just the Beginning
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have).…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…