Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better
Eikona co-founder and CEO Nir Weingarten explains why A/B testing fails on scale, depth, and bias — and how reinforcement learning replaces it in lifecycle marketing.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates…
Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for…
Yesterday’s martech news, July 13, 2026: The Trade Desk activates 28M Seven-Eleven Japan shoppers’ purchase data, plus AI visibility and ecommerce shifts.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Crossing the Chasm
Crossing the Chasm is a marketing and product strategy framework that describes the difficulty…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Latest Research
The more recent insights, trends, and stats to guide your work
Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026
A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Strategic Conductor in an AI-Powered World
The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from…
Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale
This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers…
Expert Mode: The Contact Center is Your New Competitive Intelligence Engine
We’ve become so fixated on resolving issues quickly that we often fail to ask the…
Expert Mode: Your Biggest Competitor Might Be an AI-Powered Scammer
The modern battlefield for customer trust and revenue is being fought on fraudulent websites, deceptive…
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