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#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I’d like to welcome, Jenna Kennedy from The Office of Experience and Chris Taylor from DDN.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Latest Research
The more recent insights, trends, and stats to guide your work
Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature.…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The shift from AI experimentation to operational necessity is forcing uncomfortable choices about which tools actually matter versus which represent vendor hype. Three dominant themes…
Vendors are selling AI as a productivity multiplier. The data suggests it’s a capability multiplier—but only for organizations that have the governance, workflows, and strategic…
The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.
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Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and…
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