Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
Forrester Principal Analyst Gina Bhawalkar on building great CX with an AI-enabled design workflow — keeping human judgment, design systems, and trust central.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday delivered a concentrated wave of announcements that, taken together, reveal a structural shift in how marketing technology is being architected, and it demands more…
Yesterday’s announcements tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint —…
A split runs through this week’s research, and it’s the uncomfortable kind for CMOs. Companies are pointing AI in two opposite directions. One group uses…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Share of Market (SOM)
Share of Market (SOM) is a metric that represents the proportion of total sales…
Latest Research
The more recent insights, trends, and stats to guide your work
NMI: Future-Proofing Payments: What Consumers Demand for 2026
NMI’s 2025 Payments Survey, which gathered insights from 1,000 U.S. consumers, offers a clear perspective on these shifts, highlighting key…
More Industry News
Articles on MarTech, AI, & Customer Experience
Expert Mode: Branding in Healthcare Technology: Standing Out Without Stepping Outside the Lines
The healthcare technology sector is not traditionally known for its bold marketing campaigns. Strict regulations and a generally conservative environment…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and…
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