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Fibr AI CEO Ankur Goyal on your website’s second audience: getting AI agents to cite your brand correctly
Ankur Goyal, CEO and Co-Founder of Fibr AI, on AI agents as a website’s second audience and why being cited correctly now matters more than being cited.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Bazaarvoice and Bluefish find 57% of shoppers trust AI picks sourced from reviews. Canto and Omneky open agent access via MCP. Martech news, Sept 17, 2026.
Sept 16, 2026 martech news: HubSpot ties 3.6x MQLs to AI context, Google links feed fixes to a 5% conversion lift, and Pindrop reports 94.3% fewer bot calls.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Latest Research
The more recent insights, trends, and stats to guide your work
Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders
Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior…
More Industry News
Articles on MarTech, AI, & Customer Experience
Top 10 Marketing Technology Thought Leaders in 2026
Let’s meet ten marketing technology thought leaders whose ideas consistently show up in enterprise strategy decks, conference agendas, and analyst conversations. These include Scott Brinker, Greg Kihlström, David Raab, Theresa Regli, and more.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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