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#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands
Today, we’re going to talk about why brand and design consistency is often the first casualty of high-growth B2B environments, and paradoxically, one of the most critical assets to protect. We’ll explore how that fragmentation happens, from different teams launching products to rapid hiring, and discuss why…
Up-to-the-Minute Analysis
Insights from the last 48 hours
When you strip away the vendor superlatives, a clear pattern emerges: the industry is bifurcating between organizations that are embedding AI into the actual connective…
Yesterday’s press releases paint a picture that is simultaneously encouraging and sobering for CMOs navigating their brand’s AI adoption journeys. The dominant theme is not…
Yesterday’s news paints a picture that is simultaneously exciting and cautionary for CMOs. The dominant theme is that AI is arriving unevenly, and the organizations…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is the senior executive responsible for leading an organization’s…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Product Market Fit (PMF)
Product-Market Fit (PMF) is the degree to which a product satisfies strong, real demand…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Seel
Seel is an e-commerce technology platform that provides a suite of AI-powered solutions designed…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Latest Research
The more recent insights, trends, and stats to guide your work
Cleo AI: AI-Powered Financial Guidance: Addressing the Young Adult Savings Gap
New research indicates a significant challenge for young adults in the United States regarding personal savings and financial knowledge. A…
More Industry News
Articles on MarTech, AI, & Customer Experience
15 Pro Tips for Enhancing Cross-Channel Marketing Collaboration and Customer Experience
Effective cross-channel marketing collaboration is crucial for delivering exceptional customer experiences. This article presents expert-backed strategies to enhance teamwork and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless,…
Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation,…
Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a…
Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion
In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the…