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Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead
Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements illustrate that the martech industry is in the middle of a painful, expensive, and operationally disruptive transition, and most marketing organizations are simply…
The latest insights converge on a single, uncomfortable truth: most marketing organizations are investing in AI at the wrong layer. They’re deploying tools on top…
The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Civic Technologies
Civic is a decentralized identity platform that enables businesses and individuals to manage and…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Latest Research
The more recent insights, trends, and stats to guide your work
Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026
According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters
This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Fragmented Stacks to Agentic Playbooks
For years, the promise of the perfect marketing technology stack has been just that—a promise.…
Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel…
Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a…
Expert Mode: Moving Retail Media Networks Beyond the Programmatic Playbook
Retail Media Networks (RMNs) are no longer the new kid on the block; they are…