Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
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One Amazing Thing About Hupside with Jonathan Aberman
AI detectors ask who wrote it. Hupmapper asks what you added. See how Hupside scores content originality against an AI baseline — with Jonathan Aberman.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 10, 2026: RTB House finds AI outranks social feeds on shopping trust, 42% say AI slows decisions. Plus Upwork MCP, Viral…
Point-of-purchase evidence has a shelf life. PubMatic, Makeable, Google, and METR each pushed AI verification from a buying decision into a continuously running function. What…
Cloudflare shipped an AEO Visibility Dashboard August 6, 2026, Zefr launched Opti before YouTube’s bid change, and Wunderkind tied Cordial to identity data.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
McKinsey 7S Framework
The McKinsey 7S Framework is an organizational analysis model that examines seven interrelated internal…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Return to Vendor (RTV)
Return to Vendor, commonly abbreviated as RTV, is a supply chain, retail, and inventory…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Latest Research
The more recent insights, trends, and stats to guide your work
Genpact: Scaling Agentic AI: The Four Decisions Driving Autonomous Execution
Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your CX Strategy is Failing From the Inside Out with Jennifer Jones, RGP
As marketing leaders, we are in a perpetual state of optimizing the customer experience. We…
Expert Mode: The CX Reckoning of 2026 is Here. Are You Ready?
The past eighteen months have felt like a gold rush. Every software provider, every agency,…
Expert Mode: Redesigning the Learning Experience for the Modern Workforce
We are constantly searching for talent proficient in the latest analytics platform, the newest AI-driven…
Expert Mode: Your Go-To-Market Tech Stack is a Product. Who’s the Product Manager?
The reality is that the modern go-to-market (GTM) motion is not a series of disconnected…
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