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Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
Today, we’re going to talk about the shift from AI as a tool to AI as an autonomous agent. We’ll explore how these “agentic” AI systems, which can independently execute complex tasks based on strategic goals, are poised to redefine the marketing function, separating real value from…
Up-to-the-Minute Analysis
Insights from the last 48 hours
As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are…
Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Civic Technologies
Civic is a decentralized identity platform that enables businesses and individuals to manage and…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Profit & Loss (P&L)
Profit & Loss (P&L) is a financial summary of revenues, costs, and expenses over…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Latest Research
The more recent insights, trends, and stats to guide your work
Visa: From Automation to Autonomy: Ushering in the Era of Agentic Commerce
According to Visa’s From Automation to Autonomy: How Agentic AI is Revolutionizing Payments report, the payments industry is on the…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)
This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the…
Expert Mode: GEO and the New Balance of Power in the Age of AI
The conversational AI layer that is rapidly becoming the de facto starting point for information…
Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where…
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution…