Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…
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More Articles on MarTech, AI, & Customer Experience
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry.…
