Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
Culture Debt
Culture debt can arise when an organization’s culture becomes outdated, ineffective, or dysfunctional, leading…
Account-Based Marketing (ABM)
Account-based marketing is an approach to marketing that focuses on targeted company accounts based…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
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More Articles on MarTech, AI, & Customer Experience
Integrating customer and employee experience in the organization
The significance of both customer experience (CX) and employee experience (EX) has become increasingly evident. As organizations strive to create…
