A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera
When you think of cameras in construction, do you see them as just security tools—or could they be the key…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Account-Based Marketing (ABM)
Account-based marketing is an approach to marketing that focuses on targeted company accounts based…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Balancing paid search and organic SEO strategies
Retailers face the dual challenge of optimizing both paid search and search engine optimization (SEO) strategies. As highlighted in a…
