Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
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Expert Mode
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to…
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
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Unified customer data enhances customer communication
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