A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#137 From Oprah to Branson: 5 Celebrity Archetypes Every CX Leader Needs
What if you could unlock executive buy-in—and real alignment—by channeling the breakthrough strategies of world-famous celebrities in your customer experience…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Influencers Are Emerging in B2B: A New Paradigm in Marketing
In recent years, the landscape of marketing has undergone a profound transformation, particularly in the realm of Business-to-Business (B2B) interactions.…
