Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
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