Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
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