A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#592: Sending the right message at the right time with John Kim, SendBird
Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Unleashing the Power of SEO on Social Media Channels
Just as SEO best practices require revision whenever Google’s periodic core updates take effect, so…
Creating seamless communication with effective translation in customer service
One of the key insights from the podcast is the importance of capturing nuances in…
Data transforms into actionable insights
The ability to collect and manage customer data effectively has become a cornerstone for creating…
AI agents enhance marketing workflows
In the ever-evolving landscape of marketing technology, the integration of artificial intelligence (AI) has emerged…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
