A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#568: Digital signage and brand strategy with Misty Chalk, BrightSign
Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
How privacy by design builds trust with customers
Privacy by design builds trust by putting the user at the center of product development…
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a…
Starting with the Problem First: A Strategic Approach to Data and AI Adoption
The integration of data and artificial intelligence (AI) into organizational processes has become a pressing…
Interoperability is key for martech stack efficiency
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
