A Guide to Marketing Technology and CX

  This article was originally written by Greg Kihlström and posted on Martech.org. Read the full article. This is the first of a three part series on the ROI of …

This can affect many things adversely, both inside and outside the company, including employee engagement, which is critical to your long-term success.

  This article was written by Greg Kihlström for Forbes Agency Council. You can read the original here. If your organization is like most these days, there is at least …

  This article was originally published on CMSWire. Read the full article here. Are you ready to take the CDP journey? The Customer Data Platform category includes a lot of …

  This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of …

  This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for …

One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of platforms you incorporate or reject as part of your marketing technology stack.