Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
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