Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience
So how does a brand maintain this speed and agility in the area of UX design, where it has often…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
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More Articles on MarTech, AI, & Customer Experience
Empowered Employees Enhance Customer Experience
The relationship between employee experience (EX) and customer experience (CX) has become increasingly significant. As organizations strive to differentiate themselves…
