Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
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Expert Mode
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking…
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital…
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More Articles on MarTech, AI, & Customer Experience
Focus on behaviors, not metrics
Organizations often find themselves inundated with an array of metrics designed to gauge performance, customer satisfaction, and employee engagement. However,…
