Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
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More Articles on MarTech, AI, & Customer Experience
Test and learn from others
Improving conversion rates is not merely a desirable goal; it is a necessity. As businesses strive to capture the attention…
