A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro
How do you take a business from a basement office in Queens to a $25 million company—without losing the personal…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Reinvent Authentically, Dream Audaciously
In the rapidly evolving landscape of business, companies face the dual challenge of maintaining their core identity while pursuing innovative…
