Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking…
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Hiring uncertainty impacts marketing roles
In marketing, the dynamics of hiring are subject to the whims of economic fluctuations, corporate strategies, and broader societal trends.…
