A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

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The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

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Martechipedia
Marketing technology terms, platforms, and more.

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The world's leading enterprise marketing podcast.

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The Innovation Economy
Business innovation from several perspectives.

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B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.

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The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.

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Latest Articles

Marketing technology, CX, and Digital Transformation

27: #27 Staying Nimble by Always Listening

Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard countless times. It’s vital to listen to our customers so we can understand what they are saying, and why they believe they...
Jul 30, 20191 min read

26: #26 Using Data to Drive Deeper Insights

Many companies got on the “big data” bandwagon early, driving it on a path of growth that IDC predicts will reach in excess of $200 billion by 2020. Many realized that with big data came a lot of tough decisions about which data to look at, and...
Jul 23, 20191 min read

25: #25 Telling Genuine Stories with Your Brand

Continuing our discussion of what sets agile brands apart from others. Today, we're talking about telling genuine stories. Any brand story must be authentic and stay true to your company values. It must also resonate with your customers’ values and...
Jul 16, 20191 min read

24: #24 Open Dialogue with Customers

We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be reported. Consumers rarely view engagement in the same way, or think of it all. In an era where advertising and marketing are so pervasive,...
Jul 9, 20191 min read

23: #23 The Duality of the Agile Brand

While some things need to stay the same in a brand, a truly Agile one needs to evolve over time. There are two ways to look at how an audience changes over the life of a brand. First, you can look at audience shifts in terms of how an audience’s...
Jul 2, 20191 min read

22: #22 Constants and the Agile Brand

Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn’t it go against the fundamentals of branding to be so agile, and adapt to change so easily? What about the core...
Jun 25, 20191 min read

21: #21 Special Episode: Data Untangled with Jennifer Kling and Ram Palaniappan of TEKsystems

This special episode is generously brought to you by TEKSystems. Every organization has a not-so-secret weapon: data. It’s incredibly valuable information generated from every aspect of the enterprise, including research and development, sales...
Jun 20, 20191 min read

20: #20 What is an agile brand?

Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Brand. Agility is built on principles of sprints and optimization discussed in the previous chapter,...
Jun 18, 20191 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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