A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

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Martechipedia
Marketing technology terms, platforms, and more.

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Latest Articles

Marketing technology, CX, and Digital Transformation

84: #84 Mental Agility with Kirk Westwood, Author of The Very Best Bad Idea

We’ve talked about many different ways that you can apply an “agile” philosophy in your work. Today we’re going to talk about mental agility and what we can do to seize opportunity as the world continues to shift. To help me discuss this...
Aug 11, 20201 min read

83: #83 How to be an Agile Business with David Wachs, Handwrytten

Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the...
Aug 4, 20201 min read

#82 The Freelance Economy: The importance of benefits for freelancers and contractors

Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their future with insurance, retirement, and other methods of planning ahead. Many freelancers...
Jul 28, 20201 min read

81: #81 The Freelance Economy: Vetting and Verifying 1099 Contractors with Kelly Painter, CareerGig

Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best possible candidates. One of the great things about the Web is that it is an often open...
Jul 21, 20201 min read

#80 Patient Experience and the Importance of Training with Jennifer Thompson, Insight Marketing

Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding to improve it. To help me discuss this topic, I’d like to welcome Jennifer Thompson,...
Jul 14, 20201 min read

79: #79 Acceleration Powered by Data, Part 3

Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is...
Jul 7, 20201 min read

78: #78 Acceleration Powered by Data, Part 2

Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is...
Jun 30, 20201 min read

77: #77 Acceleration Powered by Data, Part 1

Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is...
Jun 23, 20201 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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