Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an advertisement, call to action, or other marketing prompt.
To calculate CTR, take the total number of clicks that your marketing asset is clicked and divided it by the number of impressions that the marketing asset has had with audiences.
- Key Performance Indicator (KPI)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Cost Per Lead (CPL)