Conversion Rate is the ratio of people who complete an activity or action (the “conversion”) versus the total number of people who are given the opportunity to take that action, whether they take it or not.
This can be applied to many different types of activities such as filling out a web form, making a purchase, etc.
- Click-through Rate (CTR)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)