Average Order Value (AOV)


Average Order Value (AOV) measures the average amount (in dollars or currency) that a customer spends each time they place an order. This can be calculated on a per-channel basis (e.g. on the website or a mobile app), or omnichannel, encompassing the average a customer spends regardless of where the order originates.


Average Order Value (AOV)

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

Recency, Frequency, and Monetary (RFM)

Return on Ad Spend (ROAS)


Book: House of the Customer (2023) by Greg Kihlstrom

Blog: Optimizely: Average Order Value