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Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign: why the launch button stays human
Braze Co-Founder & CTO Jon Hyman on Decisioning Studio Go, Agentic Standards and Operator Connect, and why Braze keeps a human on the campaign launch button.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news Oct. 2, 2026: Constructor reports 900% growth in AI agent customers, Revin expands to 10 more Allstar brands, Nextview joins Claude network.
Martech news Oct. 1, 2026: Contentstack launches Canoe AI visibility tool at $279 a month, Mixpanel adds Agent Intelligence, Kargo reports 21% recall lift.
Martech news Sept. 30, 2026: Pantheon finds 79% of marketers say AI review blocks scale, Yext buys Flamel.ai, and Attentive says 93% of AI shoppers…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness
Zappi’s “State of Creative Effectiveness: Social Video” report underscores a fundamental tension in social media advertising: the drive for attention…
More Industry News
Articles on MarTech, AI, & Customer Experience
27 Holiday Shopping Statistics for 2026
27 holiday shopping statistics for 2026 on Cyber Week sales, AI shopping agents, spending, and shopper timing — from the…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Influence Orchestration in the Age of the AI Shortlist
The B2B buying journey has always been a complex, multi-touch affair, but the last few…
Expert Mode: From Found to Cited: Navigating the New Frontier of AI Search
The most important visitor to your website may no longer be a prospective customer, but…
Expert Mode: The Dawn of Experiential Retail Media and Why Your Next Big Win is in the Aisles
In our collective rush toward the digital horizon, many of us have overlooked a fundamental…
Expert Mode: When the Shelf is a Doorstep: Rethinking the Commerce Funnel
I spoke with Peter Giordano, GM of Ads, Platform, and Growth Services at DoorDash, a…
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