A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation

The Agile Brand with Greg Kihlström

18: #18 What is agile?

Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is, and how it applies to marketing and branding.

Jun 4, 20191 min read

The Agile Brand with Greg Kihlström

17: #17 Brand as Relationship

The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the current stage in the...

May 28, 20191 min read

The Agile Brand with Greg Kihlström

16: #16 Brand as Experience

The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services, brands were forced to differentiate themselves beyond occupying an idea. They needed to insert themselves into key...

May 21, 20191 min read

The Agile Brand with Greg Kihlström

15: #15 Brand as Idea

The second stage in the evolution of brands. With increasing competition from mass production, mass advertising, and mass media in general, the need for brands to be more than an object came along. At this point, it wasn’t enough to simply have a...

May 14, 20191 min read

The Agile Brand with Greg Kihlström

14: #14 Brand as Object

The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written communication. The moment we used a drawing, an image, a...

May 7, 20191 min read

The Agile Brand with Greg Kihlström

13: #13 Cars and Branding

I discuss how I first fell in love with the concept of branding, at a rather young age, and through my appreciation for cars. Auto branding taught me hierarchy, positioning, and many more things.

Apr 30, 20191 min read

The Agile Brand with Greg Kihlström

12: #12 Branding and Relevance

In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant in the moment.

Apr 23, 20191 min read

The Agile Brand with Greg Kihlström

11: #11 Special Episode: The Digital Revolution with Burk Buechler of TEKsystems

BRANDS HAVE NEVER HAD IT BETTER

Apr 17, 20191 min read

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.