A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:
BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.
WIKI & DIRECTORY
Martechipedia™
Marketing technology terms, platforms, and more.
PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.
PODCAST
The Innovation Economy
Business innovation from several perspectives.
PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.
PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
Latest Articles
Build trust with employees through transparency and action
Putting a focus on first-party data
The benefit of integrating call data into broader marketing measurement
Authenticity is the new consumer sensibility
Always start with the customer
The importance of cross-team collaboration to improve the customer experience
How AI is transforming the role of the CMO
The importance of focusing on existing customers for growth
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.