A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

WIKI & DIRECTORY
Martechipedia™
Marketing technology terms, platforms, and more.

PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.

The Innovation Economy Podcast

PODCAST
The Innovation Economy
Business innovation from several perspectives.

PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.

PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.

Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Marketing Terms
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Concepts
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Measurements
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Models & Frameworks
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Agile Marketing Fundamentals
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Listen to the leading marketing technology & CX podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation
blue green and purple poker chips
Customer ExperienceCustomer Journey Orchestration

The importance of focusing on existing customers for growth

The iGaming industry, which includes sports betting and online casinos, is a unique industry with high velocity of transactions and little differentiation between brands. Incentives like bonuses and free money for gambling wear out quickly, making it challenging for brands to stand out.
May 10, 20243 min read
black and red typewriter
B2B MarketingBrand Strategy

Storytelling Is a Key Brand Strategy in 2024 and Beyond

In today's fast-paced and competitive market, businesses are constantly looking for ways to stand out and connect with their audience. One of the most effective ways to do this is through storytelling.
May 9, 20247 min read
three people sitting beside table
Customer ExperienceCustomer Journey Orchestration

Governance is essential for continuous improvement

Governance is an essential aspect of continuous improvement in journey management. It provides a framework for accountability and ensures that the right people are involved in the process. By creating a committee and bringing together key stakeholders, organizations can establish clear goals and objectives for improving the customer experience.
May 9, 20243 min read
woman in black tank top
Customer ExperienceEmployee Experience

Four Questions CX Leaders Need to Ask Themselves

From my experience, any change agent (and that’s what CX leaders are) should have these four questions answered - good, bad, or indifferent, as they prepare for their next big meeting.
May 8, 20243 min read
a scrabble board with the letters a and a
Artificial IntelligenceDigital Transformation

Incorporating AI into a successful digital transformation

Incorporating AI into digital transformation is a crucial step for businesses looking to stay competitive and relevant in today's rapidly evolving market. AI, or artificial intelligence, has the potential to revolutionize the way companies operate, make decisions, and engage with customers.
May 8, 20243 min read
white and black wooden board
Customer ExperienceEmployee Experience

Alignment between people is key to better customer experience

Organizations need to focus on alignment between people to deliver a great customer experience. In the podcast interview, Abhii Parakh from Prudential mentioned that at the core of customer-centric organizations, employees understand their connection to the customer, whether it be direct or indirect.
May 7, 20243 min read
mall of berlin
Customer ExperienceEcommerce

Customer expectations drive the omni-channel retail experience

An article based on the podcast conversation between Tracey Brown, a leader at Walgreens, and Greg Kihlstrom, where they discuss the importance of understanding customer needs and expectations in delivering a seamless omni-channel customer experience.
May 6, 20243 min read
Personalization is key for customer loyalty programs
Artificial IntelligenceCustomer ExperienceMarketing Measurement

Personalization is key for customer loyalty programs

Personalization is key for loyalty programs. In today's competitive market, companies need to go beyond generic offers and discounts to truly engage and retain their customers. This is where personalization comes in.
May 5, 20243 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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Personalization is key for customer loyalty programs
Artificial IntelligenceCustomer ExperienceMarketing Measurement

Personalization is key for customer loyalty programs

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Investing in tools for efficiency
Artificial IntelligenceCustomer ExperienceMarketing Measurement

Investing in tools for efficiency

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Approaching headless and composable commerce
Artificial IntelligenceCustomer ExperienceMarketing Measurement

Approaching headless and composable commerce

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