Tealium

Table of Contents

  1. Key Features
  2. History
  3. Executive Team
  4. Competitors
  5. Reference Links

Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their customer data across web, mobile, offline, and IoT devices in real-time to deliver more personalized and data-driven customer experiences.

https://tealium.com

Key Features

  • Customer Data Hub: Centralized platform to collect, standardize, enrich, and activate customer data across the martech stack.
  • Tag Management System (Tealium iQ): Enables agile deployment and management of marketing and analytics tags.
  • EventStream API Hub: Server-side event data collection and delivery to vendors and internal systems.
  • AudienceStream CDP: Real-time segmentation and profile enrichment for personalized targeting.
  • DataAccess: Full-fidelity access to customer event and profile data in real time for advanced analytics and modeling.
  • Consent Management: Tools for privacy and consent compliance with GDPR, CCPA, and other global regulations.
  • Tealium Functions: Low-code customization for data processing, integrations, and business logic.
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History

Tealium was founded in 2008 by Jeff Lunsford (former CEO of WebSideStory) and Mike Anderson. Initially known for its tag management solution, Tealium evolved into a full-scale customer data platform as the need for real-time, unified customer data became paramount in marketing and digital transformation. Over the years, Tealium has expanded its capabilities through innovation and funding—raising over $260 million to date, including a $96 million Series G round in 2021.

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Executive Team

  • Jeff Lunsford – CEO and Co-Founder
  • Mike Anderson – CTO and Co-Founder
  • Heidi Bullock – Chief Marketing Officer
  • Bob Page – Chief Product Officer
  • Brent Reed – Chief Customer Officer
  • Ted Purcell – Chief Revenue Officer

(Roles may evolve over time; refer to the official website for the most up-to-date leadership info.)

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Competitors

  • Segment (by Twilio) – CDP for developers and growth teams
  • mParticle – Enterprise CDP with strong mobile and app focus
  • Treasure Data – CDP with emphasis on AI and data-driven personalization
  • Salesforce Data Cloud (formerly CDP) – Integrated with Salesforce ecosystem
  • Adobe Real-Time CDP – Deep integration with Adobe Experience Cloud
  • Amperity – Cloud-based CDP
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