Measurement Methods

• Bayes' Theorem
• Conversion Rate Optimization (CRO)
• Conversion Value Optimization (CVO)
• Foot Traffic Attribution (FTA)
• Incrementality
• Likert Scale
• Media Mix Modeling (MMM)
• Multi-touch Attribution (MTA)
• Objectives and Key Results (OKR)
• Recency, Frequency, and Monetary (RFM)
• Return on Experience
• Single channel vs. multi-channel marketing measurement
• SMART Goals