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Concepts (38)
- Agile Brand
- Build vs. Buy
- Change Management
- Continuous Improvement
- Customer Experience (CX)
- Customer-First, Employee-Driven
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Models & Frameworks (12)
- 12 Agile Principles
- 3 Types of Project Management Offices (PMOs)
- Absorptive Capacity
- Business Value Pyramid
- Business Value Realization Formula
- Center of Excellence (CoE)
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Data (9)
- 1st Party Data
- 2nd party data
- 3rd party data
- Analytics
- Experience data and operational data
- Lean data strategy
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Measurements (43)
- Media Sufficiency
- Voice of the Customer (VoC)
- North Star Goals
- Measurement Methods
- Measurement Metrics
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Platforms (17)
- Consent Management Platform (CMP)
- Contact Center as a Service (CCaaS)
- Content Marketing Platform (CMP)
- Conversational AI
- Conversational Marketing
- Customer Journey Orchestration (CJO)
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Terms (81)
- Application to Person (A2P) SMS Messaging
- Call To Action (CTA)
- Channel Switching
- Customer Retention
- Experience Level Agreement (XLA)
- Information Architecture
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Resources (10)
- CDP Institute
- Chiefmartec Marketing Technology Landscape (Infographic)
- Hubspot Ultimate Dictionary of Marketing Terms
- The Agile Brand with Greg Kihlström Podcast
- Books
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