Measurement Metrics

• Audience Growth Rate (AGR)
• Average Order Value (AOV)
• Average Revenue Per Account (ARPA)
• Average Revenue Per User (ARPU)
• Bounce Rate
• Business Lifetime Value (BLV)
• Churn Rate (CR)
• Clickthrough Rate (CTR)
• Conversion Rate (CR)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Customer Effort Score (CES)
• Customer Lifetime Value (CLV)
• Customer Satisfaction Score (CSAT)
• Direct-to-Consumer Advertising Spend (DAS)
• Employee Lifetime Value (ELV)
• Key Performance Indicator (KPI)
• Lead Velocity Rate (LVR)
• Monthly Recurring Revenue (MRR)