Zigment is a cloud-based marketing resource management (MRM) platform designed to help marketing teams plan, organize, and execute campaigns more efficiently. It centralizes all marketing assets, streamlines workflows, and provides real-time visibility into campaign performance, with a key differentiator being its focus on creative operations and automation.
Website: https://www.zigment.com/
Social Media:
Key Features:
- Calendar & Project Management: Visual campaign planning and task management tools.
- Creative Workflow Automation: Automates the review and approval process for creative assets.
- Digital Asset Management (DAM): Centralized storage and organization of all marketing materials.
- Resource Management: Allocation and tracking of marketing resources, including budget and personnel.
- Reporting & Analytics: Real-time insights into campaign performance and ROI.
- Integration with Other Tools: Connects with popular marketing automation and CRM platforms.
Brief History:
Zigment was founded to address the challenges faced by marketing teams in managing complex campaigns and creative workflows. It has evolved to become a comprehensive MRM solution serving various industries.
Executive Team:
Dikshant Dave, CEO
Competitors:
- Aprimo
- Wrike
- BrandMaker
Reference Links:
[1] https://www.zigment.com/ [2] https://www.linkedin.com/company/zigment/