Definition
Pay Per Click (PPC) Advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads. This type of advertising typically shows up as sponsored listings on search engines like Google and Bing. PPC advertising is an effective way for businesses to reach their target audience as it targets users who are searching for specific keywords or phrases related to their product or service. PPC can be broken down into two categories: search ads and display ads. Search ads appear on search engine results pages (SERPs) while display ads show up on websites, apps, and social media platforms.
Why use PPC advertising?
Pay Per Click advertising is a great way to drive immediate traffic to your website and increase brand exposure. With PPC advertising, you have more control over who sees your ads and when they see them. You can also use PPC advertising to target specific geographic locations, languages, and devices. Another benefit of PPC advertising is that it’s trackable, meaning that you can measure how well your ads are performing and adjust your strategy accordingly.
How to set up a PPC Campaign
Setting up a PPC campaign may seem daunting, but it’s actually quite simple. First, you need to choose a platform to advertise on. Google Ads is the most popular platform, but Bing Ads and other search engines also offer Pay Per Click advertising. Once you’ve chosen your platform, you need to select your keywords. It’s important to choose relevant keywords that are related to your product or service and have a high search volume. Next, you need to create ad copy that’s engaging and has a clear call to action.
Pay Per Click Budgeting
One of the first questions that businesses ask when it comes to PPC advertising is how much does it cost? The amount you spend on PPC advertising depends on your budget and the competition in your industry. Setting a realistic budget is key to a successful PPC campaign. It’s important to factor in the cost per click, as well as any setup or management fees. It’s also important to monitor your spending and adjust your budget as needed.
PPC advertising is a powerful tool for businesses looking to get more leads and sales. It’s a cost-effective and targeted way to reach your audience.
Related
- Paid Search
- Paid Social
- Digital Advertising
- Search Engine Optimization (SEO)