Constant Contact is an email marketing and automation platform designed to help small businesses and nonprofits connect with their audience, drive sales, and grow their brands. It offers a user-friendly interface with a wide range of customizable templates, list-building tools, and reporting features, making it easy for users to create and send professional-looking emails, manage contacts, and track campaign performance. Constant Contact differentiates itself by focusing on ease-of-use and customer support, including live phone support, making it accessible to users with limited technical expertise.
Website: www.constantcontact.com
Social Media:
- Facebook: www.facebook.com/constantcontact
- Twitter: www.twitter.com/constantcontact
- LinkedIn: www.linkedin.com/company/constant-contact
- Instagram: www.instagram.com/constantcontact
Key Features:
- Email Marketing: Drag-and-drop email editor, customizable templates, automated email series, A/B testing, and real-time reporting.
- List Building: Signup forms, contact management, segmentation, and integrations with CRM platforms.
- Automation: Automated welcome emails, triggered campaigns, and behavioral targeting.
- E-commerce Marketing: Abandoned cart recovery, promotional emails, and integrations with e-commerce platforms.
- Social Media Marketing: Social posting and monitoring, Facebook and Instagram Ads integration.
- Event Marketing: Event registration, ticketing, and promotion.
- Surveys & Polls: Create custom surveys and polls to collect feedback.
- Landing Pages: Create landing pages to capture leads and promote offers.
Brief History:
Constant Contact was founded in 1995 by Randy Parker and Jan Smith in Waltham, Massachusetts. Initially called Roving Software, the company’s goal was to help small businesses connect with their customers through email. The company changed its name to Constant Contact in 1998 and went public in 2007. In 2015, Constant Contact was acquired by Endurance International Group (EIG). Clearlake Capital Group acquired Endurance, including Constant Contact, in 2021 and in 2022 Constant Contact became part of the newly formed Deluxe company.
Executive Team (Information limited due to recent acquisition):
- As part of Deluxe, executive leadership information is found on the Deluxe site.
Competitors:
- Mailchimp
- AWeber
- GetResponse
- Campaign Monitor
- ActiveCampaign
Reference Links:
- https://www.constantcontact.com/about-us
- https://www.deluxe.com/
- https://www.g2.com/products/constant-contact/reviews
- https://en.wikipedia.org/wiki/Constant_Contact
- PCMag Constant Contact Review