Data Axle

Table of Contents

  1. 3) URL to website
  2. Social handles and URLs
  3. Key Features of the Platform
  4. Brief history of the product
  5. Executive team
  6. Competitors
  7. 9) Reference links from research

Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data, data services, and marketing solutions to help businesses find, acquire, and retain customers and achieve identity resolution. The company differentiates itself through its triple-verified, proprietary data compilation process for enhanced accuracy and its real-time data delivery capabilities through its API and integrated applications.

3) URL to website

https://www.data-axle.com

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Social handles and URLs

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Key Features of the Platform

  • Comprehensive B2B & B2C Data: Access to extensive databases covering millions of businesses and hundreds of millions of consumers with thousands of selectable attributes, including firmographics, demographics, purchase behavior, and lifestyle interests.
  • Real-time Data API: The Axle API allows for seamless integration into a company’s existing CRM, marketing automation, or proprietary systems, providing on-demand access to fresh, accurate data for enrichment and verification.
  • Data Enhancement & Cleansing: Services to clean, update, and enrich a company’s first-party customer data by appending missing information (emails, phone numbers, addresses) and correcting inaccuracies.
  • Audience Targeting and Segmentation: Tools and data sets that enable marketers to build highly specific audience segments for multichannel campaigns, including direct mail, email marketing, and digital advertising.
  • Lead Generation and Prospecting: A suite of tools, including the flagship Data Axle Genie platform, designed for sales and marketing professionals to identify and research new business leads and prospects.
  • Managed Services: In-house teams of data scientists, strategists, and marketing experts who provide data strategy, analytics, and campaign execution services for clients.
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Brief history of the product

Data Axle was originally founded as American Business Lists (ABL) in 1972 by Vinod Gupta. The company grew significantly through the 1980s and 1990s, acquiring numerous data companies and expanding its offerings, eventually changing its name to infoUSA and later Infogroup in 2008. In 2020, Infogroup rebranded to Data Axle to better reflect its evolution from a traditional data provider to a modern, cloud-based data technology and SaaS company focused on real-time data delivery and integrated marketing solutions.

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Executive team

  • Andrew Frawley: CEO
  • Rohan Chandran: Chief Product Officer
  • Gregory Gagnon: Chief Financial Officer
  • Tony Marlow: Chief Marketing Officer
  • Tom Zawacki: President, Enterprise Solutions
  • Mark Cullinane: President, Local Marketing Solutions
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Competitors

  • Dun & Bradstreet: A primary competitor in the B2B commercial data and business insights space, known for its D-U-N-S Number system.
  • ZoomInfo: A leading go-to-market intelligence platform with a strong focus on providing highly accurate B2B contact and company data for sales and marketing teams.
  • Experian: A global information services company that competes in both consumer and business data, credit services, and marketing services.
  • Acxiom: A major player in customer data management and ethical data use, providing data enhancement, audience creation, and identity resolution services, primarily focused on consumer data.
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