• Books
    • All Books
    • The Agile Brand Guide® Series
    • House of the Customer Series
    • Priority is Action Series
    • Books on Amazon
    • Other Stuff for Marketers
  • Shows
    • The Agile Brand with Greg Kihlström
    • B2B Agility with Greg Kihlström™ Podcast
    • One Amazing Thing with Greg Kihlström
    • The Delighted Customers Podcast with Mark Slatin
    • Business Transformation Pitch With The CX Goalkeeper Podcast
    • This is How She Did it with Bonnie Habyan
    • All Shows
  • MarTechipedia
    • Agile Marketing
    • Artificial Intelligence
    • Concepts
    • Measurements
    • Models & Frameworks
    • Platforms
    • Tactics
    • Terms
  • Apps
  • Articles & More
    • Expert Mode
    • Guide to:
      • Guide to: Agile Brands
      • Guide to: Artificial Intelligence (AI)
      • Guide to: Customer Data Platforms (CDPs)
      • Guide to: Customer Journey Orchestration
    • Articles
      • Agile Marketing
      • Artificial Intelligence
      • B2B Marketing
      • Conversational Marketing
      • Customer Data Platforms
      • Customer Experience
      • Customer Journey Orchestration
      • Digital Experience Platforms
      • Digital Transformation
      • Digital Strategy
      • Ecommerce
      • Employee Experience
      • Marketing Operations
      • Marketing Measurement
      • MarTech Infrastructure
    • Events
    • News
    • White Papers & Research
  • Speakers
    • MarTech, CX, AI Adoption, and Brand Strategy Speakers
    • Request more information
The Agile Brand Guide Logo

The Agile Brand Guide

Exploring the MarTech & CX Landscape

  • Books
    • All Books
    • The Agile Brand Guide® Series
    • House of the Customer Series
    • Priority is Action Series
    • Books on Amazon
    • Other Stuff for Marketers
  • Shows
    • The Agile Brand with Greg Kihlström
    • B2B Agility with Greg Kihlström™ Podcast
    • One Amazing Thing with Greg Kihlström
    • The Delighted Customers Podcast with Mark Slatin
    • Business Transformation Pitch With The CX Goalkeeper Podcast
    • This is How She Did it with Bonnie Habyan
    • All Shows
  • MarTechipedia
    • Agile Marketing
    • Artificial Intelligence
    • Concepts
    • Measurements
    • Models & Frameworks
    • Platforms
    • Tactics
    • Terms
  • Apps
  • Articles & More
    • Expert Mode
    • Guide to:
      • Guide to: Agile Brands
      • Guide to: Artificial Intelligence (AI)
      • Guide to: Customer Data Platforms (CDPs)
      • Guide to: Customer Journey Orchestration
    • Articles
      • Agile Marketing
      • Artificial Intelligence
      • B2B Marketing
      • Conversational Marketing
      • Customer Data Platforms
      • Customer Experience
      • Customer Journey Orchestration
      • Digital Experience Platforms
      • Digital Transformation
      • Digital Strategy
      • Ecommerce
      • Employee Experience
      • Marketing Operations
      • Marketing Measurement
      • MarTech Infrastructure
    • Events
    • News
    • White Papers & Research
  • Speakers
    • MarTech, CX, AI Adoption, and Brand Strategy Speakers
    • Request more information

Home » Martechipedia » The Industry » People » Gil Hsu

Martechipedia™ Wiki

  • Home
  • Martechipedia
  • The Industry
  • People
  • Gil Hsu

Gil Hsu

Table of Contents

  1. Links
  2. Podcast Appearances
  3. Related Articles, News, & Episodes

Product Manager at Klaviyo

Links

Gil Hsu on LinkedIn: https://www.linkedin.com/in/gilberthsu/

Klaviyo website: https://www.klaviyo.com

Back to Top

Podcast Appearances

Back to Top

Related Articles, News, & Episodes

No Post Found

Please note that this information was accurate as of Septembert 30, 2025

Back to Top

Related

Back to Top
  • Artificial Intelligence
    • Agentic AI
    • Algorithmic Bias
    • Artificial Intelligence (AI)
    • Artificial Neural Network (ANN)
    • Filter Bubble
    • Garbage in, Garbage out (GIGO)
    • Generative AI
    • Generative Engine Optimization (GEO)
    • Generative Pre-Trained Transformer (GPT)
    • Human-in-the-Loop (HITL)
    • Large Language Models (LLMs)
    • Multimodal AI
    • Natural Language Interfaces (NLI)
    • Natural Language Processing (NLP)
    • Retrieval Augmented Generation (RAG)
    • Robotic Process Automation (RPA)
    • Support Vector Machines (SVM)
    • Synthetic Data
    • Synthetic Research
  • The Industry
    • People
      • Adrian Swinscoe
      • Alan Gould
      • Andrew Frawley
      • Aparna Khurjekar
      • BJ Allmon
      • Brit Starr
      • Bryan Gernert
      • Carlos Manalo
      • Chip Lewis
      • Chris Cubba
      • Chris O'Neill
      • Christine Royston
      • Corin Mills
      • Dan Russotto
      • Dave Anderson
      • Derek Slager
      • Devin Kunysz
      • Dominik Angerer
      • Gil Hsu
      • Greg Kihlström
      • Heidi Bullock
      • Janna Navarro
      • Jeff Hahn
      • Jeff Zotara
      • John Durocher
      • Karla Jo Helms 
      • Kevin Li
      • Lena Moriarty
      • Luv Kapur
      • Manisha Powar
      • Marcus Fontoura
      • Mark Smith
      • Mathieu Dhondt
      • Matt Blumberg
      • Mike Taylor
      • Muqtadaa Miandara
      • Nickole Brown
      • Noah Zamansky
      • Peter Galvin
      • Rafael Flores
      • Rajesh Sankaran
      • Raymond Gerber
      • Rochelle Thielen
      • Rupali Jain
      • Sean King
      • Sid Banerjee
      • Smita Wadhawan
      • Sue Keith
      • Tara DeZao
      • Tom Schmitt
      • Travis Cushing
    • Platforms
      • All-in-One or Multipurpose MarTech Platforms
        • Acquia Cloud Platform
        • Digital Experience Platform (DXP)
        • Hubspot Marketing Cloud
        • Optimizely One
        • Salesforce Marketing Cloud
        • Sitecore XM Cloud
      • Artificial Intelligence Platforms
        • Markup AI
        • Veritone
      • Content, Campaign, and Multichannel Delivery
        • Adobe Experience Manager (AEM)
        • Algolia
        • Constant Contact
        • Content Marketing Platform (CMP)
        • Conversational AI
        • CreatorIQ
        • Customer Journey Orchestration (CJO)
        • GrowthLoop
        • Medallia
        • Qualtrics XM Platform
        • Real-Time Interaction Management (RTIM)
        • Storyblok
        • Content Management System (CMS)
      • Creation, Workflow, and Operations
        • Bit
        • Digital Asset Management (DAM)
        • Enterprise Resource Planning (ERP)
        • Integration Platform as a Service (iPaaS)
        • Marketing Resource Management (MRM)
        • Pegasystems
        • Warehouse Management System (WMS)
        • Wrike
        • Zigment
      • Customer Data
        • Adobe Experience Platform (AEP)
        • Amperity
        • Consent Management Platform (CMP)
        • Data Axle
        • Data Clean Room
        • Data Management Platform (DMP)
        • Hightouch
        • mParticle
        • Partner Relationship Management (PRM) System
        • Resonate
        • Tealium
        • Treasure Data
        • Customer Data Platform (CDP)
        • Customer Relationship Management (CRM)
      • Customer Service
        • Contact Center as a Service (CCaaS)
        • Interactive Voice Response (IVR)
        • Unified Communications as a Service (UCaaS)
      • E-commerce
        • Katana Cloud Inventory
        • NMI
        • Order Management System (OMS)
        • Radial
      • Measurement, Reporting, and Analysis
        • Contentsquare
        • Traject Data
      • arrivia
      • Ask Rally
      • Attentive
      • Audioeye
      • Business Orchestration and Automation Technologies (BOAT)
      • Koddi
      • Snipp
    • Resources
      • Books
        • Digital Delight: Planning, measuring, and optimizing great digital CX and EX
        • House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
        • Meaningful Measurement of the Customer Experience (2022)
        • The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
        • The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
        • The Center of Experience (2020)
      • CDP Institute
      • Chiefmartec Marketing Technology Landscape (Infographic)
      • Hubspot Ultimate Dictionary of Marketing Terms
      • The Agile Brand with Greg Kihlström Podcast
    • History and Background
      • History of E-Commerce
      • History of Search Engines
      • History of the Customer Data Platform (CDP)
    • Companies
      • Microsoft
      • MOO
      • Stitch Fix
      • The Office of Experience
  • Concepts
    • Branding Evolution
      • _The Evolution of Brands
      • 1 Brand as Object (Evolution of Brands)
      • 2 Brand as Idea (Evolution of Brands)
      • 3 Brand as Experience (Evolution of Brands)
      • 4 Brand as Relationship (Evolution of Brands)
      • 5 Brand as Facilitator (Evolution of Brands)
    • Center of Experience
      • _Center of Experience
      • Brand (Component of the Center of Experience)
      • Brand Experience (Component of the Center of Experience)
      • Culture (Component of The Center of Experience)
      • Data (Component of The Center of Experience)
      • Environment (Component of the Center of Experience)
      • Governance (Component of the Center of Experience)
      • Measurement (Component of The Center of Experience)
      • Platform (Component of the Center of Experience)
    • Data Science for Marketers
      • (4) Principles of Explainable AI
      • Data Science (for Marketers)
      • Roles of a Data Science Team
    • Dimensions of Personalized Experience
      • Logic (Dimensions of Personalized Experiences)
    • MACH (Microservices, API-first, Cloud-native, Headless)
      • Application Programming Interface (API)
      • Headless Architecture
      • MACH (Microservices, API-first, Cloud-native, Headless)
    • Models & Frameworks
      • Prioritization
        • Eisenhower Matrix
        • MoSCoW Method
        • Simple Prioritization Framework
        • Timeboxing
      • 12 Agile Principles
      • 3 Types of Project Management Offices (PMOs)
      • Absorptive Capacity
      • Business Value Pyramid
      • Business Value Realization Formula
      • Center of Excellence (CoE)
      • Competing Values Framework (CVF)
      • Customer Journey Taxonomy
      • Kübler-Ross Change Curve
      • Organizational Semiotics (OS)
      • Project Management Components (PMBOK)
      • Technology Adoption Model (TAM)
    • Agile Brand
    • Build vs. Buy
    • Change Management
    • Customer Experience (CX)
    • Customer-First, Employee-Driven
    • Employee Experience (EX)
    • Exponential Growth of Content
    • Inbound Marketing
    • Next Best Action (NBA)
    • Opportunity Cost
    • Patient Experience (PX)
    • Personalized Experience Dimensions
    • Seasonality in Marketing Measurement
    • StrategyOps
    • Structural Friction Index (SFI)
    • User Experience (UX)
    • Digital Experience Maturity
  • Data
    • 1st Party Data
    • 2nd party data
    • 3rd party data
    • Analytics
    • Bronze, Silver, and Gold Data Layers
    • Data Lake
    • Data Warehouse
    • Experience data and operational data
    • Extract, Transform, Load (ETL)
    • Hashed Email (HEM)
    • Identity Resolution
    • Lean data strategy
    • Master Data Management (MDM)
    • Personal Identifiable Information (PII)
    • Real-Time Data (RTD)
    • Reverse ETL
    • Star Schema
    • Third-Party Cookies
    • Zero Party Data
  • Measurements
    • Measurement Methods
      • Bayes' Theorem
      • Conversion Rate Optimization (CRO)
      • Conversion Value Optimization (CVO)
      • Foot Traffic Attribution (FTA)
      • Holdout Campaign
      • Incrementality
      • Intention-to-Treat (ITT) Analysis
      • Life Cycle Assessment (LCA)
      • Likert Scale
      • Media Mix Modeling (MMM)
      • Multi-touch Attribution (MTA)
      • Objectives and Key Results (OKR)
      • Recency, Frequency, and Monetary (RFM)
      • Return on Experience
      • Single channel vs. multi-channel marketing measurement
      • SMART Goals
    • Measurement Metrics
      • Audience Growth Rate (AGR)
      • Available to Renew (ATR)
      • Average Order Value (AOV)
      • Average Revenue Per Account (ARPA)
      • Average Revenue Per User (ARPU)
      • Average Speed to Answer (ASA)
      • Average Time to Hire (ATH)
      • Bounce Rate
      • Brand Development Index (BDI)
      • Business Lifetime Value (BLV)
      • Churn Rate (CR)
      • Clickthrough Rate (CTR)
      • Compound Annual Growth Rate (CAGR)
      • Conversion Rate (CR)
      • Cost Per Acquisition (CPA)
      • Cost Per Click (CPC)
      • Cost Per Lead (CPL)
      • Customer Acquisition Cost (CAC)
      • Customer Effort Score (CES)
      • Customer Lifetime Value (CLV)
      • Customer Retention Rate (CRR)
      • Customer Satisfaction Score (CSAT)
      • Decision Latency Index (DLI)
      • Direct-to-Consumer Advertising Spend (DAS)
      • Employee Lifetime Value (ELV)
      • Key Performance Indicator (KPI)
      • Key Success Indicator (KSI)
      • Lead Velocity Rate (LVR)
      • Maximum Bid (Max CPC)
      • Monthly Recurring Revenue (MRR)
      • Net Promoter Score (NPS)
      • Net Revenue Retention (NRR)
      • Predicted Attributable Value (PAV)
      • Realized Attributable Value (RAV)
      • Retention Rate
      • Return on Ad Spend (ROAS)
      • Return on Investment (ROI)
      • Total Cost of Ownership (TCO)
      • Units Per Transaction (UPT)
      • User Engagement
    • North Star Goals
      • _North Star Goals
      • Agile, Customer-Centric Culture
      • Customer Lifetime Value Model
      • First-Party Customer View
      • 1:1 Omnichannel Personalization
    • Media Sufficiency
    • Voice of the Customer (VoC)
  • Agile Marketing
    • Agile Marketing Resources
      • Daily Standup Meeting Agenda
      • Retrospective Meeting Agenda
      • Sprint Planning Agenda Template
    • Elements of Scrum
      • Burndown Chart (Scrum Element)
      • Business Value (Scrum Element)
      • Daily Scrum and Standup (Scrum Element
      • Definition of Done (Scrum Elements)
      • Increment (Scrum Element)
      • Product Backlog (Scrum Element)
      • Product Vision (Scrum Element)
      • Sprint (Scrum Element)
      • Sprint Backlog (Scrum Element)
      • Sprint Goal (Scrum Elements)
      • Sprint Planning Meeting (Scrum Element)
      • Sprint Retrospective (Scrum Element)
    • Continuous Improvement
  • Tactics
    • Brand Garden
    • Content Marketing
    • Conversational Marketing
    • E-commerce
    • Email Marketing
    • Marketing Automation
    • Multi-channel marketing measurement
    • Multimedia Messaging Service (MMS)
    • Out of Home (OOH)
    • Pay-Per-Click (PPC) Advertising
    • Rich Communication Services (RCS)
    • Run of Site (ROS)
    • Search Engine Optimization (SEO)
    • Short Message Service (SMS)
    • Single-channel Marketing Measurement
    • Website
    • Word of Mouth Marketing (WOM)
    • Word of Mouth Marketing (WOMM)
  • Terms
    • Operational
      • Business Intelligence (BI)
      • Business Process Outsourcing (BPO)
      • Business Value
      • Digital Transformation
      • Experience Debt
      • Experience Maturity
      • Failure Mode and Effects Analysis (FMEA)
      • Income Producing Activities (IPA)
      • Learning & Development (L&D)
      • Line of Business (LOB)
      • Operational Debt
      • Organizational Change Management (OCM)
      • Product Line Strategy
      • Root Cause Analysis (RCA)
      • Sales Enablement (SE)
      • Standard Operating Procedure (SOP)
      • Technical Debt
      • Third-Party Logistics (3PL)
      • Time to Value (TTV)
    • Business Models
      • B2B (Business to Business)
      • B2C (Business to Consumer Marketing)
      • Business Unit (BU)
      • Business-to-Business-to-Consumer (B2B2C)
      • Direct-to-Consumer (DTC)
      • Machine to Machine (M2M)
      • Software as a Service (SaaS)
    • Marketing and Sales Funnel
      • Account-Based Marketing (ABM)
      • AIDA - Attention/Awareness, Interest, Desire, Action
      • Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
      • Brand Awareness
      • Buyer's Journey
      • Configure, Price, Quote (CPQ)
      • Emotional Selling Proposition (ESP)
      • Features, Advantages, Benefits (FAB)
      • Go-To-Market (GTM) Strategy
      • Ideal Customer Profile (ICP)
      • Marketing Qualified Lead (MQL)
      • Minimum Viable Product (MVP)
      • Product Market Fit (PMF)
      • Sales Qualified Lead (SQL)
      • Strengths, Weaknesses, Opportunities & Threats (SWOT)
      • Target Audience
      • Top of the Funnel (TOFU)
      • Total Addressable Market (TAM)
      • Unique Selling Proposition (USP)
      • Unique Value Proposition (UVP)
    • Regulatory and Legal
      • Americans with Disabilities Act (ADA)
      • Canada's Anti-Spam Legislation (CASL)
      • Fairness, Accountability, and Transparency (FAT)
      • General Data Protection Regulation (GDPR)
      • Health Insurance Portability and Accountability Act (HIPAA)
      • Protected Health Information (PHI)
    • E-Commerce
      • Alternate Payment Methods (APM)
      • Authorized Push Payment (APP) Fraud
      • Buy Now, Pay Later (BNPL)
      • Delivery Duty Paid (DDP)
      • Digital Wallet
      • Point of Sale (POS)
      • Product Detail Page (PDP)
      • Product Information Management (PIM)
      • Product Listing Page (PLP)
      • Return Merchandise Authorization (RMA)
      • Reverse Logistics
      • Stock Keeping Unit (SKU)
      • Universal Product Code (UPC)
    • Statistics and Testing
      • A/B Testing
      • A/B/N Testing
      • Adaptive Bandit Testing
      • Gradient Boosting
      • Linear Regression
      • Minimum Detectable Effect (MDE)
      • Multi-Armed Bandit (MAB) Testing
      • Multivariate Testing (MVT)
      • Probability Value (P-Value)
      • Random Forest
      • Significance (σ or Sigma)
      • Star Schema
      • Thompson Sampling
    • Company Culture
      • Culture Debt
      • Culture Gap
      • Culture Quadrant
      • Extrinsic Motivation
      • Highest Paid Person's Opinion (HIPPO)
      • Intrinsic Motivation
    • Account Takeover (ATO)
    • Ad-Supported Video on Demand (AVOD)
    • AdStock Effects
    • Application to Person (A2P) SMS Messaging
    • Augmented Reality (AR)
    • Call To Action (CTA)
    • Channel Switching
    • Connected TV (CTV)
    • Contextual User Experience (UX)
    • Customer Retention
    • Experience Level Agreement (XLA)
    • Fast Moving Consumer Goods (FMCG)
    • Feedback recession
    • Information Architecture
    • Internet of Things (IoT)
    • Media Diminishing Returns
    • Media Elasticity
    • Mixed Reality (MR)
    • Null hypothesis
    • Over-the-Top (OTT)
    • Payments Media Network (PMN)
    • Product Roadmap
    • Product-Led Growth (PLG)
    • Retail Media Network (RMN)
    • Search Engine Results Page (SERP)
    • Service Level Agreement (SLA)
    • Slow Moving Consumer Goods (SMCG)
    • Subscriber Identity Module (SIM)
    • Subscription Video on Demand (SVOD)
    • Synthetic Identity Fraud
    • Tiktokification
    • Two-Factor Authentication (2FA)
    • User Generated Content (UGC)
    • Virtual Reality (VR)
    • Visitor Segmentation
    • Walled Garden
    • Wireframes
    • Zero Moment of Truth (ZMOT)
    • Zero-Click Searches
  • Roles & Teams
    • Change Control Board
    • Chief Marketing Officer (CMO)
    • Chief Product Officer (CPO)
    • Citizen Data Scientist
    • Content Marketer
    • Intrapreneur
    • Marketing Operations (MOps)
    • Project Management Office (PMO)
    • Revenue Operations (RevOps)

Footer

Greg Kihlstrom, Advisor, Author & Speaker
Blog
Books
Speaking
Workshops & Training

The Agile Brand with Greg Kihlstrom® Podcast
Latest Episodes
About the Podcast
Partnerships, Sponsorships, & Advertising

  • Twitter
  • LinkedIn
  • Instagram
  • Facebook
  • TikTok
  • Spotify

Don't Miss A Thing.
Sign up for The Agile Brand™ and Martechipedia newsletter to get the latest updates on new content, books, and more.

Sign up for the newsletter
©The Agile Brand, LLC. All rights reserved.
  • Home
  • Advertising
  • Refund and Returns Policy
  • Privacy Policy & Terms of Service
  • About The Agile Brand
  • Greg Kihlström

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

The Agile Brand Guide
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.