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Home » Martechipedia » The Industry » People » Smita Wadhawan

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Smita Wadhawan

Table of Contents

  1. Links
  2. Podcast Appearances
  3. Related Articles, News, & Episodes

CMO at Constant Contact

Links

Smita Wadhawan on LinkedIn: https://www.linkedin.com/in/smitawadhawan/

Constant Contact website: https://www.constantcontact.com

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Please note that this information was accurate as of September 24, 2025

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Tags: Constant Contact

  • Artificial Intelligence
    • Agentic AI
    • Algorithmic Bias
    • Artificial Intelligence (AI)
    • Artificial Neural Network (ANN)
    • Filter Bubble
    • Garbage in, Garbage out (GIGO)
    • Generative AI
    • Generative Engine Optimization (GEO)
    • Generative Pre-Trained Transformer (GPT)
    • Human-in-the-Loop (HITL)
    • Large Language Models (LLMs)
    • Multimodal AI
    • Natural Language Interfaces (NLI)
    • Natural Language Processing (NLP)
    • Retrieval Augmented Generation (RAG)
    • Robotic Process Automation (RPA)
    • Support Vector Machines (SVM)
    • Synthetic Data
    • Synthetic Research
  • The Industry
    • People
      • Adrian Swinscoe
      • Alan Gould
      • Andrew Frawley
      • Aparna Khurjekar
      • BJ Allmon
      • Brit Starr
      • Bryan Gernert
      • Carlos Manalo
      • Chip Lewis
      • Chris Cubba
      • Chris O'Neill
      • Corin Mills
      • Dan Russotto
      • Dave Anderson
      • Derek Slager
      • Devin Kunysz
      • Dominik Angerer
      • Gil Hsu
      • Greg Kihlström
      • Heidi Bullock
      • Janna Navarro
      • Jeff Hahn
      • Jeff Zotara
      • John Durocher
      • Karla Jo Helms 
      • Kevin Li
      • Lena Moriarty
      • Luv Kapur
      • Manisha Powar
      • Mark Smith
      • Mathieu Dhondt
      • Matt Blumberg
      • Mike Taylor
      • Muqtadaa Miandara
      • Nickole Brown
      • Noah Zamansky
      • Peter Galvin
      • Rafael Flores
      • Rajesh Sankaran
      • Raymond Gerber
      • Rupali Jain
      • Sean King
      • Sid Banerjee
      • Smita Wadhawan
      • Sue Keith
      • Tara DeZao
      • Tom Schmitt
      • Travis Cushing
    • Platforms
      • All-in-One or Multipurpose MarTech Platforms
        • Acquia Cloud Platform
        • Digital Experience Platform (DXP)
        • Hubspot Marketing Cloud
        • Optimizely One
        • Salesforce Marketing Cloud
        • Sitecore XM Cloud
      • Artificial Intelligence Platforms
        • Markup AI
        • Veritone
      • Content, Campaign, and Multichannel Delivery
        • Adobe Experience Manager (AEM)
        • Algolia
        • Constant Contact
        • Content Marketing Platform (CMP)
        • Conversational AI
        • CreatorIQ
        • Customer Journey Orchestration (CJO)
        • GrowthLoop
        • Medallia
        • Qualtrics XM Platform
        • Real-Time Interaction Management (RTIM)
        • Storyblok
        • Content Management System (CMS)
      • Creation, Workflow, and Operations
        • Bit
        • Digital Asset Management (DAM)
        • Enterprise Resource Planning (ERP)
        • Integration Platform as a Service (iPaaS)
        • Marketing Resource Management (MRM)
        • Pegasystems
        • Warehouse Management System (WMS)
        • Zigment
      • Customer Data
        • Adobe Experience Platform (AEP)
        • Amperity
        • Consent Management Platform (CMP)
        • Data Axle
        • Data Clean Room
        • Data Management Platform (DMP)
        • Hightouch
        • mParticle
        • Partner Relationship Management (PRM) System
        • Resonate
        • Tealium
        • Treasure Data
        • Customer Data Platform (CDP)
        • Customer Relationship Management (CRM)
      • Customer Service
        • Contact Center as a Service (CCaaS)
        • Interactive Voice Response (IVR)
        • Unified Communications as a Service (UCaaS)
      • E-commerce
        • Katana Cloud Inventory
        • NMI
        • Order Management System (OMS)
        • Radial
      • Measurement, Reporting, and Analysis
        • Contentsquare
      • arrivia
      • Ask Rally
      • Attentive
      • Audioeye
      • Business Orchestration and Automation Technologies (BOAT)
      • Koddi
      • Snipp
    • Resources
      • Books
        • Digital Delight: Planning, measuring, and optimizing great digital CX and EX
        • House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
        • Meaningful Measurement of the Customer Experience (2022)
        • The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
        • The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
        • The Center of Experience (2020)
      • CDP Institute
      • Chiefmartec Marketing Technology Landscape (Infographic)
      • Hubspot Ultimate Dictionary of Marketing Terms
      • The Agile Brand with Greg Kihlström Podcast
    • History and Background
      • History of E-Commerce
      • History of Search Engines
      • History of the Customer Data Platform (CDP)
    • Companies
      • Microsoft
      • MOO
      • Stitch Fix
      • The Office of Experience
  • Concepts
    • Branding Evolution
      • _The Evolution of Brands
      • 1 Brand as Object (Evolution of Brands)
      • 2 Brand as Idea (Evolution of Brands)
      • 3 Brand as Experience (Evolution of Brands)
      • 4 Brand as Relationship (Evolution of Brands)
      • 5 Brand as Facilitator (Evolution of Brands)
    • Center of Experience
      • _Center of Experience
      • Brand (Component of the Center of Experience)
      • Brand Experience (Component of the Center of Experience)
      • Culture (Component of The Center of Experience)
      • Data (Component of The Center of Experience)
      • Environment (Component of the Center of Experience)
      • Governance (Component of the Center of Experience)
      • Measurement (Component of The Center of Experience)
      • Platform (Component of the Center of Experience)
    • Data Science for Marketers
      • (4) Principles of Explainable AI
      • Data Science (for Marketers)
      • Roles of a Data Science Team
    • Dimensions of Personalized Experience
      • Logic (Dimensions of Personalized Experiences)
    • MACH (Microservices, API-first, Cloud-native, Headless)
      • Application Programming Interface (API)
      • Headless Architecture
      • MACH (Microservices, API-first, Cloud-native, Headless)
    • Models & Frameworks
      • Prioritization
        • Eisenhower Matrix
        • MoSCoW Method
        • Simple Prioritization Framework
        • Timeboxing
      • 12 Agile Principles
      • 3 Types of Project Management Offices (PMOs)
      • Absorptive Capacity
      • Business Value Pyramid
      • Business Value Realization Formula
      • Center of Excellence (CoE)
      • Competing Values Framework (CVF)
      • Customer Journey Taxonomy
      • Kübler-Ross Change Curve
      • Organizational Semiotics (OS)
      • Project Management Components (PMBOK)
      • Technology Adoption Model (TAM)
    • Agile Brand
    • Build vs. Buy
    • Change Management
    • Customer Experience (CX)
    • Customer-First, Employee-Driven
    • Employee Experience (EX)
    • Exponential Growth of Content
    • Inbound Marketing
    • Next Best Action (NBA)
    • Opportunity Cost
    • Patient Experience (PX)
    • Personalized Experience Dimensions
    • Seasonality in Marketing Measurement
    • StrategyOps
    • Structural Friction Index (SFI)
    • User Experience (UX)
    • Digital Experience Maturity
  • Data
    • 1st Party Data
    • 2nd party data
    • 3rd party data
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    • Bronze, Silver, and Gold Data Layers
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    • Experience data and operational data
    • Extract, Transform, Load (ETL)
    • Hashed Email (HEM)
    • Identity Resolution
    • Lean data strategy
    • Master Data Management (MDM)
    • Personal Identifiable Information (PII)
    • Real-Time Data (RTD)
    • Reverse ETL
    • Star Schema
    • Third-Party Cookies
    • Zero Party Data
  • Measurements
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      • Bayes' Theorem
      • Conversion Rate Optimization (CRO)
      • Conversion Value Optimization (CVO)
      • Foot Traffic Attribution (FTA)
      • Holdout Campaign
      • Incrementality
      • Intention-to-Treat (ITT) Analysis
      • Life Cycle Assessment (LCA)
      • Likert Scale
      • Media Mix Modeling (MMM)
      • Multi-touch Attribution (MTA)
      • Objectives and Key Results (OKR)
      • Recency, Frequency, and Monetary (RFM)
      • Return on Experience
      • Single channel vs. multi-channel marketing measurement
      • SMART Goals
    • Measurement Metrics
      • Audience Growth Rate (AGR)
      • Available to Renew (ATR)
      • Average Order Value (AOV)
      • Average Revenue Per Account (ARPA)
      • Average Revenue Per User (ARPU)
      • Average Speed to Answer (ASA)
      • Average Time to Hire (ATH)
      • Bounce Rate
      • Brand Development Index (BDI)
      • Business Lifetime Value (BLV)
      • Churn Rate (CR)
      • Clickthrough Rate (CTR)
      • Compound Annual Growth Rate (CAGR)
      • Conversion Rate (CR)
      • Cost Per Acquisition (CPA)
      • Cost Per Click (CPC)
      • Cost Per Lead (CPL)
      • Customer Acquisition Cost (CAC)
      • Customer Effort Score (CES)
      • Customer Lifetime Value (CLV)
      • Customer Retention Rate (CRR)
      • Customer Satisfaction Score (CSAT)
      • Decision Latency Index (DLI)
      • Direct-to-Consumer Advertising Spend (DAS)
      • Employee Lifetime Value (ELV)
      • Key Performance Indicator (KPI)
      • Key Success Indicator (KSI)
      • Lead Velocity Rate (LVR)
      • Maximum Bid (Max CPC)
      • Monthly Recurring Revenue (MRR)
      • Net Promoter Score (NPS)
      • Net Revenue Retention (NRR)
      • Predicted Attributable Value (PAV)
      • Realized Attributable Value (RAV)
      • Retention Rate
      • Return on Ad Spend (ROAS)
      • Return on Investment (ROI)
      • Total Cost of Ownership (TCO)
      • Units Per Transaction (UPT)
      • User Engagement
    • North Star Goals
      • _North Star Goals
      • Agile, Customer-Centric Culture
      • Customer Lifetime Value Model
      • First-Party Customer View
      • 1:1 Omnichannel Personalization
    • Media Sufficiency
    • Voice of the Customer (VoC)
  • Agile Marketing
    • Agile Marketing Resources
      • Daily Standup Meeting Agenda
      • Retrospective Meeting Agenda
      • Sprint Planning Agenda Template
    • Elements of Scrum
      • Burndown Chart (Scrum Element)
      • Business Value (Scrum Element)
      • Daily Scrum and Standup (Scrum Element
      • Definition of Done (Scrum Elements)
      • Increment (Scrum Element)
      • Product Backlog (Scrum Element)
      • Product Vision (Scrum Element)
      • Sprint (Scrum Element)
      • Sprint Backlog (Scrum Element)
      • Sprint Goal (Scrum Elements)
      • Sprint Planning Meeting (Scrum Element)
      • Sprint Retrospective (Scrum Element)
    • Continuous Improvement
  • Tactics
    • Brand Garden
    • Content Marketing
    • Conversational Marketing
    • E-commerce
    • Email Marketing
    • Marketing Automation
    • Multi-channel marketing measurement
    • Multimedia Messaging Service (MMS)
    • Out of Home (OOH)
    • Pay-Per-Click (PPC) Advertising
    • Rich Communication Services (RCS)
    • Run of Site (ROS)
    • Search Engine Optimization (SEO)
    • Short Message Service (SMS)
    • Single-channel Marketing Measurement
    • Website
    • Word of Mouth Marketing (WOM)
    • Word of Mouth Marketing (WOMM)
  • Terms
    • Operational
      • Business Intelligence (BI)
      • Business Process Outsourcing (BPO)
      • Business Value
      • Digital Transformation
      • Experience Debt
      • Experience Maturity
      • Failure Mode and Effects Analysis (FMEA)
      • Income Producing Activities (IPA)
      • Learning & Development (L&D)
      • Line of Business (LOB)
      • Operational Debt
      • Organizational Change Management (OCM)
      • Product Line Strategy
      • Root Cause Analysis (RCA)
      • Sales Enablement (SE)
      • Standard Operating Procedure (SOP)
      • Technical Debt
      • Third-Party Logistics (3PL)
      • Time to Value (TTV)
    • Business Models
      • B2B (Business to Business)
      • B2C (Business to Consumer Marketing)
      • Business Unit (BU)
      • Business-to-Business-to-Consumer (B2B2C)
      • Direct-to-Consumer (DTC)
      • Machine to Machine (M2M)
      • Software as a Service (SaaS)
    • Marketing and Sales Funnel
      • Account-Based Marketing (ABM)
      • AIDA - Attention/Awareness, Interest, Desire, Action
      • Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
      • Brand Awareness
      • Buyer's Journey
      • Configure, Price, Quote (CPQ)
      • Emotional Selling Proposition (ESP)
      • Features, Advantages, Benefits (FAB)
      • Go-To-Market (GTM) Strategy
      • Ideal Customer Profile (ICP)
      • Marketing Qualified Lead (MQL)
      • Minimum Viable Product (MVP)
      • Product Market Fit (PMF)
      • Sales Qualified Lead (SQL)
      • Strengths, Weaknesses, Opportunities & Threats (SWOT)
      • Target Audience
      • Top of the Funnel (TOFU)
      • Total Addressable Market (TAM)
      • Unique Selling Proposition (USP)
      • Unique Value Proposition (UVP)
    • Regulatory and Legal
      • Americans with Disabilities Act (ADA)
      • Canada's Anti-Spam Legislation (CASL)
      • Fairness, Accountability, and Transparency (FAT)
      • General Data Protection Regulation (GDPR)
      • Health Insurance Portability and Accountability Act (HIPAA)
      • Protected Health Information (PHI)
    • E-Commerce
      • Alternate Payment Methods (APM)
      • Authorized Push Payment (APP) Fraud
      • Buy Now, Pay Later (BNPL)
      • Delivery Duty Paid (DDP)
      • Digital Wallet
      • Point of Sale (POS)
      • Product Detail Page (PDP)
      • Product Information Management (PIM)
      • Product Listing Page (PLP)
      • Return Merchandise Authorization (RMA)
      • Reverse Logistics
      • Stock Keeping Unit (SKU)
      • Universal Product Code (UPC)
    • Statistics and Testing
      • A/B Testing
      • A/B/N Testing
      • Adaptive Bandit Testing
      • Gradient Boosting
      • Linear Regression
      • Minimum Detectable Effect (MDE)
      • Multi-Armed Bandit (MAB) Testing
      • Multivariate Testing (MVT)
      • Probability Value (P-Value)
      • Random Forest
      • Significance (σ or Sigma)
      • Star Schema
      • Thompson Sampling
    • Company Culture
      • Culture Debt
      • Culture Gap
      • Culture Quadrant
      • Extrinsic Motivation
      • Highest Paid Person's Opinion (HIPPO)
      • Intrinsic Motivation
    • Account Takeover (ATO)
    • Ad-Supported Video on Demand (AVOD)
    • AdStock Effects
    • Application to Person (A2P) SMS Messaging
    • Augmented Reality (AR)
    • Call To Action (CTA)
    • Channel Switching
    • Connected TV (CTV)
    • Contextual User Experience (UX)
    • Customer Retention
    • Experience Level Agreement (XLA)
    • Fast Moving Consumer Goods (FMCG)
    • Feedback recession
    • Information Architecture
    • Internet of Things (IoT)
    • Media Diminishing Returns
    • Media Elasticity
    • Mixed Reality (MR)
    • Null hypothesis
    • Over-the-Top (OTT)
    • Payments Media Network (PMN)
    • Product Roadmap
    • Product-Led Growth (PLG)
    • Retail Media Network (RMN)
    • Search Engine Results Page (SERP)
    • Service Level Agreement (SLA)
    • Slow Moving Consumer Goods (SMCG)
    • Subscriber Identity Module (SIM)
    • Subscription Video on Demand (SVOD)
    • Synthetic Identity Fraud
    • Tiktokification
    • Two-Factor Authentication (2FA)
    • User Generated Content (UGC)
    • Virtual Reality (VR)
    • Visitor Segmentation
    • Walled Garden
    • Wireframes
    • Zero Moment of Truth (ZMOT)
    • Zero-Click Searches
  • Roles & Teams
    • Change Control Board
    • Chief Marketing Officer (CMO)
    • Chief Product Officer (CPO)
    • Citizen Data Scientist
    • Content Marketer
    • Intrapreneur
    • Marketing Operations (MOps)
    • Project Management Office (PMO)
    • Revenue Operations (RevOps)

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