Snipp is a marketing technology platform specializing in promotions, rebates, and loyalty programs. It offers a SaaS platform that enables brands to run personalized, targeted campaigns, incentivizing consumer engagement and driving sales through various interactive experiences like receipt processing, purchase validation, and gamified rewards. Snipp differentiates itself by focusing on purchase-based engagement, providing closed-loop attribution and measurable ROI across online and offline channels.
Website: https://www.snipp.com/
Social Handles:
- LinkedIn: https://www.linkedin.com/company/snipp-interactive/
- Twitter (X): https://twitter.com/snippinteractive
Key Features:
- Receipt Processing: Automated capture and validation of receipts for rebate and reward programs.
- Purchase Validation: Verification of purchases across various retailers and e-commerce platforms.
- Loyalty Programs: Creation and management of customized loyalty programs with tiered rewards and gamification.
- Promotions Management: Tools for designing, executing, and tracking promotional campaigns.
- Offer Management: Creation and distribution of targeted offers based on consumer behavior and demographics.
- Data & Analytics: Real-time reporting and analytics on campaign performance and consumer engagement.
- API Integrations: Seamless integration with existing marketing technology stacks.
- Fraud Detection: Advanced algorithms to prevent fraudulent claims and ensure program integrity.
Brief History:
Snipp was founded in 2008 and initially focused on mobile marketing solutions. Over time, the company evolved its offerings to specialize in purchase-based promotions, rebates, and loyalty programs, leveraging its technology to connect brands with consumers at the point of sale. This shift allowed Snipp to provide a more comprehensive and data-driven approach to marketing, offering valuable insights into consumer behavior and purchase patterns.
Executive Team:
Information about the executive team can be found on the company’s website and LinkedIn page. Specific names and titles are omitted here as executive teams can change. Please refer to the linked sources.
Competitors:
- Valassis
- Quotient Technology
- Blackhawk Network
- SessionM (now part of Mastercard)
- Catalina Marketing
Reference Links:
Please note that this information is based on publicly available information and may change over time. It’s always best to consult the official company resources for the most up-to-date details.