Optimizely One

Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation, personalization, and data to streamline and enhance the entire marketing lifecycle.

https://www.optimizely.com

Social Handles

Key Features

  • Content Marketing Platform (CMP): Facilitates collaborative content planning, creation, and publishing with tools like campaign workspaces, visual calendars, and SEO-driven idea generation.
  • Digital Asset Management (DAM): Organizes and manages digital assets with tagging, version control, and access permissions.
  • Content Management System (CMS): Enables content creation, editing, and publishing across web platforms with personalization capabilities.
  • Web and Feature Experimentation: Offers A/B and multivariate testing tools for optimizing user experiences across web and mobile applications.
  • Customer Data Platform (CDP): Integrates customer data for segmentation and real-time personalization across channels.
  • AI Assistant (Opal): Provides AI-driven support for content creation, personalization, and experimentation to enhance marketing efficiency.
  • Unified Analytics and Reporting: Delivers comprehensive insights through dashboards that track performance across content, experimentation, and customer interactions.
  • Composable Architecture: Allows modular adoption of platform components, enabling teams to scale and customize their digital experience stack.

Brief History of the Product

Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, initially focusing on A/B testing tools. In October 2020, it was acquired by Episerver, a content management and digital commerce provider. Subsequently, in January 2021, Episerver rebranded itself as Optimizely, integrating its offerings into a unified platform. Optimizely One was launched in 2023 as an all-encompassing DXP, combining content management, experimentation, personalization, and data analytics into a single, AI-enhanced platform.

Executive Team

  • Alex Atzberger – Chief Executive Officer
  • Shafqat Islam – President
  • Rupali Jain – Chief Product Officer
  • Myles Johnson – Chief Financial Officer
  • Sebastiaan de Jong – Chief Revenue Officer
  • Laura Thiele – Chief People Officer
  • Aniel Sud – Chief Technology Officer
  • Peter Yeung – Chief Information Officer and Global Data Protection Officer
  • Rohit Bhalla – SVP, GTM Strategy & Operations
  • Allison Skidmore – SVP, Customer Success and Advocacy
  • Jessica Dannemann – Head of Partner Ecosystem

Competitors

  • Adobe Experience Manager: A comprehensive content management solution for building websites, mobile apps, and forms.
  • Sitecore: Offers web content management and multichannel marketing automation software.
  • Kentico: Provides integrated marketing solutions with content management and online marketing features.
  • VWO (Visual Website Optimizer): Specializes in A/B testing, multivariate testing, and conversion optimization.
  • AB Tasty: Delivers experimentation and personalization solutions for marketing teams.
  • Dynamic Yield: Focuses on personalization and customer segmentation across web, mobile apps, email, kiosks, and call centers.
  • Eppo: Offers experimentation infrastructure for product and data teams.
  • Unbounce: Provides landing page creation and conversion optimization tools.