CreatorIQ

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CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer marketing lifecycle, from discovery and contracting to measurement and analytics.  It differentiates itself through its focus on enterprise-grade features, robust data and analytics, and its ability to integrate with other marketing technologies.

Website: https://www.creatoriq.com/

Social Handles:

Key Features:

  • Influencer Discovery: AI-powered search and discovery tools to find relevant influencers across various social platforms.
  • Relationship Management: Tools to manage communication, contracts, and payments with influencers.
  • Campaign Management: Streamlined workflow for planning, executing, and tracking influencer marketing campaigns.
  • Content Measurement & Analytics:  Real-time data and analytics on campaign performance, including reach, engagement, and conversions.
  • Fraud Detection:  Identifies fake followers and engagement to ensure authentic influencer partnerships.
  • Integration with Other Marketing Technologies: Seamlessly integrates with other marketing platforms, such as CRM and social listening tools.
  • Talent Network Management:  Allows brands to build and manage their own private networks of influencers.

Brief History:

CreatorIQ was founded in 2014 by Igor Vaks and Alexey Orap. Initially, the platform focused on providing influencer marketing services to brands. However, the company quickly pivoted to developing software to address the growing needs of businesses managing influencer marketing programs at scale. Over the years, CreatorIQ has raised significant funding and expanded its platform capabilities to offer a comprehensive suite of influencer marketing tools.  They have focused on servicing large enterprise clients.

Executive Team:

Information about the current executive team can be found on the CreatorIQ website and LinkedIn.

Competitors:

  • Upfluence
  • AspireIQ
  • GRIN
  • Tagger Media
  • Impact

Citations:

[1]  CreatorIQ website: https://www.creatoriq.com/  [2] CreatorIQ LinkedIn: https://www.linkedin.com/company/creatoriq/

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