Adobe Experience Platform (AEP)

Table of Contents

  1. Key Features
  2. Brief History of the Product
  3. Executive Team
  4. Competitors
  5. Reference Links

Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer data across multiple channels, enabling personalized experiences through AI-driven insights and analytics.

https://business.adobe.com/products/experience-platform/adobe-experience-platform.html

Key Features

  • Unified Customer Profiles: Combines data from various sources to create comprehensive customer profiles.
  • Real-Time Segmentation: Enables marketers to segment and target customers instantly.
  • AI and Machine Learning: Integrated Adobe Sensei AI supports predictive analytics and automated insights.
  • Data Governance and Privacy: Tools for managing compliance with data privacy regulations.
  • API and Integration Capabilities: Supports extensive integrations with other Adobe and third-party solutions.
  • Customer Journey Analytics: Provides visualization and insights across customer interactions and behaviors.
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Brief History of the Product

Adobe Experience Platform was publicly launched in 2019 as an evolution of Adobe’s broader marketing technology offerings, integrating its existing suite of tools such as Adobe Analytics, Adobe Audience Manager, and Adobe Campaign. Its introduction aimed at providing marketers a unified solution to better manage, analyze, and utilize vast customer data streams to enhance customer experiences in real-time.

Since its launch, Adobe has expanded its platform significantly by integrating AI-driven enhancements and compliance-focused features, positioning it prominently within the marketing technology industry.

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Executive Team

  • Shantanu Narayen – Chairman and CEO, Adobe Inc.
  • Anil Chakravarthy – President, Digital Experience Business, Adobe Inc.
  • David Wadhwani – President, Digital Media Business, Adobe Inc.
  • Amit Ahuja – SVP, Experience Cloud Platform and Products
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Competitors

  • Salesforce Data Cloud (formerly Genie)
  • Oracle Unity Customer Data Platform
  • Segment (part of Twilio)
  • Tealium AudienceStream CDP
  • SAP Customer Data Platform
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