Amperity

Table of Contents

  1. 🏢 Company Overview
  2. 🔑 Key Features
  3. 🕰️ Brief History
  4. 👥 Executive Team (Updated June 2025)
  5. 🧩 Competitors
  6. 🔗 Reference Links

Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented customer data into comprehensive profiles, facilitating personalized marketing and analytics across various channels.

🏢 Company Overview

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🔑 Key Features

  • AI-Powered Identity Resolution: Utilizes machine learning to merge disparate customer data into unified profiles, even when data is inconsistent or incomplete.
  • Customer 360 Profiles: Aggregates data from various sources to create a holistic view of each customer, enhancing personalization efforts.
  • AmpAI: A generative AI assistant that aids in building segments, writing SQL queries, and exploring data using natural language.
  • Real-Time Data Activation: Enables instant action on streaming customer data, allowing for timely and personalized customer interactions.
  • Data Governance & Compliance: Ensures data security and compliance with standards like SOC 2, GDPR, and HIPAA.
  • Reverse ETL & Integrations: Provides over 200 pre-built pipelines to seamlessly send data to various destinations.
  • Lakehouse-Native Architecture: Integrates directly with data lakehouses like Snowflake and Databricks, eliminating the need for data duplication.
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🕰️ Brief History

Amperity was founded in 2016 by Kabir Shahani and Derek Slager with the vision of helping businesses better understand and engage with their customers through unified data. The company quickly gained recognition for its innovative approach to customer data management. In July 2021, Amperity raised a $100 million Series D funding round, bringing its total funding to $187 million and achieving a valuation of $1 billion.

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👥 Executive Team (Updated June 2025)

  • Tony Alika Owens – Chief Executive Officer
  • Derek Slager – Chief Technology Officer & Co-Founder
  • Amy Kelleran Pelly – Chief Financial Officer
  • Chris Polishuk – Chief Sales Officer
  • Megan McDonagh – Chief Marketing Officer
  • Rob Ferguson – Chief Revenue Officer
  • Susan Hill – Head of Peopler
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🧩 Competitors

Amperity operates in a competitive landscape with several notable alternatives:

  • Twilio Segment – Known for its robust data infrastructure and real-time data collection capabilities.
  • Tealium Customer Data Hub – Offers comprehensive tag management and real-time customer data orchestration.
  • Treasure Data CDP – Provides scalable data management solutions with a focus on enterprise needs.
  • Bloomreach – Specializes in personalized digital experiences and commerce solutions.
  • Insider – Offers a growth management platform powered by AI for cross-channel marketing.
  • mParticle – Provides a customer data infrastructure that simplifies data collection and integration.
  • ActionIQ – Focuses on enterprise-grade customer data solutions with strong analytics capabilities.
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