mParticle is a customer data platform that simplifies the collection, organization, and activation of user data across various channels, enabling businesses to deliver personalized and engaging customer experiences.
Key Features
- Data Collection & Integration: mParticle offers SDKs and APIs to collect data from mobile apps, websites, and servers, integrating seamlessly with various marketing tools.
- Data Quality Management: Tools to manage and validate data schemas, ensuring consistent and accurate data across systems.
- Audience Management: Self-serve features for building audience segments, calculated attributes, and orchestrating customer journeys.
- Real-Time Capabilities: Real-time data processing and activation, allowing for immediate personalization and engagement.
- Identity Resolution: IDSync technology to unify customer profiles by stitching together data from various sources.
- Security & Compliance: Features supporting GDPR and CCPA compliance, including consent management and data subject request handling.
History
Founded in 2013 by Michael Katz (CEO), Andrew Katz (CTO), and David Spitz (CRO), mParticle aimed to address the challenges brands faced in collecting and activating customer data across multiple touchpoints. The company has since grown to become a leading CDP, serving clients across various industries.
In 2021, mParticle raised a $150 million Series E funding round, further accelerating its growth and product development.
In 2025, mParticle was acquired by Rokt, a global leader in e-commerce technology, enhancing its capabilities and market reach.
Executive Team
- Michael Katz – CEO & Co-Founder
- Andrew Katz – CTO & Co-Founder
- Bonney Pelley – COO
- Chee Chew – Chief Product Officer
- Jillian Burnett – Chief Customer Officer
This may evolve over time. Last updated June 2025.
Competitors
mParticle operates in the competitive CDP landscape, with notable competitors including:
- Twilio Segment
- Tealium Customer Data Hub
- Bloomreach
- Insider
- Hightouch
- Amperity
- Treasure Data