Treasure Data

Table of Contents

  1. Social Handles
  2. Key Features
  3. Product History
  4. Executive Team (as of 2024)
  5. Competitors
  6. Reference Links

Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify, analyze, and activate customer data across silos to deliver personalized customer experiences at scale.

https://www.treasuredata.com

Social Handles

Back to Top

Key Features

  • Customer Data Integration: Ingests data from over 170+ connectors including web, mobile, CRM, advertising, and IoT sources.
  • Identity Resolution: Unifies customer data by resolving identities across multiple devices and channels.
  • Segmentation: Enables real-time customer segmentation for marketing campaigns and analytics.
  • Journey Orchestration: Helps design and trigger cross-channel customer journeys based on behavioral data.
  • Machine Learning & Analytics: Built-in tools for predictive analytics, anomaly detection, and customer scoring.
  • Compliance Support: Features to assist with data governance, privacy (GDPR/CCPA), and consent management.
  • Integration Ecosystem: Seamlessly connects with tools like Salesforce, Marketo, Adobe, and Snowflake.
Back to Top

Product History

Treasure Data was founded in 2011 by Hiro Yoshikawa, Kazuki Ohta, and Eduardo Silva as a big data analytics company offering a flexible data lake service. In 2014, they pivoted to focus more directly on customer data management. The turning point came in 2018 when Arm Ltd., a SoftBank-owned semiconductor and IoT company, acquired Treasure Data to strengthen its IoT device-to-cloud solutions. In 2021, Treasure Data re-established itself as an independent company following its acquisition by private equity firm Carlyle Group, and has since operated as a leading enterprise CDP with a strong emphasis on scalability and privacy-centric data unification.

Back to Top

Executive Team (as of 2024)

  • Kazuki Ohta – Co-Founder and CEO
  • Stephen Lee – Chief Revenue Officer
  • Tom Treanor – CMO
  • Manvinder Singh – SVP, Customer Success
  • Hiroshi Tomita – VP, Product
  • Nick Friedlander – SVP, Sales
    (Source: LinkedIn profiles and company leadership page)
Back to Top

Competitors

  • Segment (Twilio)
  • Salesforce Data Cloud (formerly Customer 360 Audiences)
  • Tealium
  • mParticle
  • BlueConic
  • Adobe Real-Time CDP
  • ActionIQ
  • Amperity
Back to Top
Back to Top