Attentive is a personalized text message marketing platform that helps brands acquire, engage, and retain customers through two-way SMS conversations. Its key differentiators include sophisticated segmentation and personalization capabilities, as well as advanced features like two-way journeys, triggered messaging, and list growth tools that empower brands to build strong customer relationships at scale.
URL: https://www.attentive.com/
Social Handles:
- Twitter: @attentivemobile
- LinkedIn: Attentive
- Facebook: AttentiveMobile
- Instagram: @attentivemobile
Key Features:
- Two-way SMS: Enables real-time conversations with customers for support, feedback, and personalized recommendations.
- Personalized Messaging: Leverages customer data to tailor messages based on preferences, behavior, and demographics.
- List Growth Tools: Offers various signup units like website pop-ups, keywords, and QR codes to capture consented subscribers.
- Advanced Segmentation: Allows precise targeting of customers based on various attributes for highly relevant campaigns.
- Automated Journeys: Creates automated message sequences triggered by specific events or customer actions.
- Analytics & Reporting: Provides detailed performance metrics to track campaign effectiveness and ROI.
- Integrations: Connects with leading CRM, ESP, and e-commerce platforms.
- Compliance Features: Built-in tools to ensure TCPA compliance.
Brief History:
Attentive was founded in 2015 by Brian Long, Andrew Jones, and Mike Demoulas. Initially focused on helping retailers engage with customers through SMS, the company has expanded its offerings to serve various industries. Attentive has experienced rapid growth and has become a leading player in the mobile messaging space, raising significant funding and acquiring other companies to enhance its platform capabilities. They went public in June 2023 via an Initial Public Offering (IPO) and are now trading under the ticker symbol ATNTV on the Nasdaq exchange.
Executive Team: (Information may change. Refer to company website for latest information)
- Brian Long: CEO and Co-Founder
- Andrew Jones: President and Co-Founder
- Mike Demoulas: CRO and Co-Founder
Competitors:
- Postscript
- Klaviyo
- Omnisend
- Yotpo SMSBump
- Emotive
Reference Links:
- https://www.businesswire.com/news/home/20230608005223/en/Attentive-Holdings-Inc.-Announces-Pricing-of-Initial-Public-Offering
- https://www.attentive.com/about-us
- https://www.linkedin.com/company/attentivemobile/
- Crunchbase – Attentive