Wrike

Table of Contents

  1. Social handles and URLs
  2. Key Features
  3. Brief history
  4. Executive team
  5. 8) Competitors
  • Related Articles, News, & Episodes
    1. References

    • Wrike is a versatile enterprise-level work management platform that provides teams with a single digital workspace for managing projects, tasks, and collaborative efforts. Its key differentiators lie in its high degree of customization for complex workflows, robust reporting capabilities, and advanced security features tailored for large organizations and marketing departments.

    https://www.wrike.com

    Social handles and URLs

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    Key Features

    • Customizable Dashboards & Workflows: Users can build personalized dashboards with widgets to track project progress and create custom status workflows that match their team’s specific processes.
    • Task & Project Management: Core functionality includes creating and assigning tasks, setting deadlines, tracking time, and organizing projects using folders, lists, and boards.
    • Interactive Gantt Charts & Timelines: Visual tools for project planning, dependency management, and tracking milestones over time.
    • Proofing & Approvals: A feature designed for creative and marketing teams, allowing users to provide specific feedback on images, videos, and documents directly within Wrike and run formal approval processes.
    • Resource Management & Workload Views: Tools to forecast project needs, allocate resources effectively, and visualize team workloads to prevent burnout and identify capacity.
    • Advanced Reporting & Analytics: Wrike offers powerful, customizable report builders that provide deep insights into project performance, team productivity, and budget tracking.
    • Integrations: Offers over 400 pre-built integrations with popular MarTech, sales, and business applications, including Salesforce, Adobe Creative Cloud, Slack, and Microsoft Teams.
    • Wrike Lightspeed (AI): A suite of AI-powered features that includes intelligent search, AI-generated tasks and project plans, and content summarization to accelerate productivity.
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    Brief history

    Wrike was founded in 2006 by Andrew Filev with the goal of creating a more flexible and collaborative project management tool to help teams work more efficiently. The company steadily grew, securing multiple rounds of funding to expand its features and enterprise capabilities. A major milestone occurred in January 2021 when Citrix Systems announced it would acquire Wrike for $2.25 billion. In 2022, private equity firm Vista Equity Partners, along with Evergreen Coast Capital, acquired Citrix and merged it with TIBCO Software, placing Wrike under the new parent entity known as Cloud Software Group. Wrike continues to operate as a distinct business unit within this group.

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    Executive team

    • Thomas Scott: Chief Executive Officer
    • Christine Royston: Chief Marketing Officer
    • Alexey Korotich: VP of Product
    • Cathy Rhee: Chief Financial Officer
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    8) Competitors

    • Asana: A leading competitor known for its user-friendly interface and strong focus on team-based task management and goal tracking.
    • Smartsheet: A platform that blends the familiarity of a spreadsheet with project management capabilities, appealing to users who need powerful automation and grid-based data management.
    • monday.com: A highly visual “Work OS” platform that allows teams to build custom workflow applications for a wide range of use cases beyond traditional project management.
    • Jira: Developed by Atlassian, Jira is the industry standard for agile software development teams but is also used by marketing and business teams for issue tracking and project management.
    • ClickUp: A fast-growing “all-in-one” productivity platform that aims to replace multiple apps with a single, highly customizable solution for tasks, docs, and goals.
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    References

    1. Wrike. (n.d.). About Us. Wrike. Retrieved from https://www.wrike.com/about-us/
    2. Wrike. (n.d.). Wrike Features Overview. Wrike. Retrieved from https://www.wrike.com/features/
    3. Wrike. (2023, August 23). Introducing Wrike Lightspeed: The Intersection of AI and Work Management Excellence [Press Release]. Retrieved from https://www.wrike.com/newsroom/wrike-lightspeed-intersection-ai-work-management-excellence/
    4. Citrix. (2021, January 19). Citrix to Acquire Wrike for $2.25 Billion [Press Release]. Retrieved from https://www.citrix.com/news/announcements/jan-2021/citrix-to-acquire-wrike-for-2-25-billion.html
    5. Cloud Software Group. (n.d.). Our Brands. Retrieved from https://www.cloud.com/
    6. Gagliordi, N. (2022, September 30). Citrix-TIBCO merger is complete, forming Cloud Software Group. ZDNet. Retrieved from https://www.zdnet.com/article/citrix-tibco-merger-is-complete-forming-cloud-software-group/
    7. PCMag Staff. (2024, January 11). Wrike Review. PCMag. Retrieved from https://www.pcmag.com/reviews/wrike
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